Job at a glance
Bentonville, AR: $160,000 - $320,000/yrHoboken, NJ: $192,000 - $384,000/yrRegular/ PermanentSalariedLoading map...Bentonville, AR: $160,000 - $320,000/yrHoboken, NJ: $192,000 - $384,000/yrRegular/ PermanentSalaried Position Summary... At Walmart, we're building the future of omni-channel retail through innovation that reaches millions of customers, members, sellers, suppliers, and advertisers. As Group Director, Product Marketing, you will play a pivotal role in enabling the growth of critical businesses, while transforming emerging products and new business concepts into marketing-leading solutions.
This leader will define how new products are positioned, launched (across businesses like membership, AI, B2B, etc.), adopted, and scaled, serving as the strategic bridge between the business and Marketing. From early-stage incubation through enterprise launch, you will shape go-to-marketing strategy, influence product direction, and create compelling narratives that accelerate customer adoptions and business impact.
Leading a high-performing organization of approximately 40+, you'll operate with significant autonomy and executive visibility while partnering across multi-disciplinary cross functional teams. This is a rare opportunity to build capabilities, influence enterprise strategy, and help define what's next for one of the world's most recognized brands. What you'll do... Define Product Marketing Strategy Develop and execute enterprise product marketing strategies that support existing and emerging businesses.
Establish differentiated positioning, messaging and value propositions that resonate with target audiences and create competitive advantage. Influence product strategy and roadmap decision through customer insights, market intelligence, competitive analysis, and business performance Create scalable product marketing frameworks that can be leverages across multiple products and business lines. Lead Product Incubation & Commercialization Partner with business and strategy teams from concept through launch to shape products that meet customer and market needs.
Lead integrated go-to-market planning across Marketing and businesses. Build launch strategies that accelerate adoption, customer engagement, revenue growth, and long-term product success. Establish commercialization best practices and repeatable operating models that improve speed to market. Drive Customer & Market Intelligence Par tner with Customer Insights & Analytics t eam to uncover customer needs, emerging trends, whitespaces opportunities, and competitive insights.
Translate complex customer, business, and marketplace data into actionable recommendations for executive leadership. Develop segmentation strategies and customer personas that inform product development and marketing investments. Continuously evaluate market dynamics to influence future business opportunities. Accelerate Product Adoption & Growth Define customer adoption strategies that maximize awareness, engagement, acquis ition, retention, and lifetime value.
Partner with cross-functional teams to optimize the end-to-end customer experience across every stage of the product lifecycle. Establish success metrics in partnership with Customer Insights & Analytics team to measure commercialization effectiveness and business impact. Leverage experimentation, testing, AI , and analytics to continuously improve product performance and customer outcomes. Lead Cross-Functional Partnership Serve as the primary product marketing partner across various businesses, Marketing leadership , and executive leadership.
Influence senior leaders and stakeholders through data-driven recommendations and compelling executive storytelling. Drive alignment across multiple organizations while balancing competing priorities and business objectives. Build trusted relationships that enable faster decision-making and stronger enterprise execution. Build Organizational Capability Lead, coach, and develop a team of approximatel