Job at a glance
Our client, a leader in their industry, are seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector. Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price., Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.
- Ensure brand consistency across all touchpoints-from Instagram-worthy packaging to professional training materials, digital content, salon displays, and new product innovations. - Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact. - Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets. - Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
- Grow and manage a multi-disciplined team of marketeers, social, graphic and ecommerce people who are data-led and customer-focused. What We're Looking For - This is a highly selective search for an exceptional beauty marketing leader - Beauty Analytics Expert: You're equally comfortable analysing Instagram engagement metrics, salon sell-through rates, or customer acquisition costs. - Beauty Scale-up Experience: You understand the unique challenges of growing beauty brands.
- Hands-on Beauty Leader: You're as comfortable directing a high-concept campaign shoot as you are demonstrating product application techniques