Integrated Marketing Experience Team Lead | FMCG | English

Are you an experienced integrated marketing professional who thrives on turning brand strategy into standout campaigns, and looking for a role where you can shape a brand-new function from the ground up? We are looking for an IMX Team Lead on behalf of our client, an international food and beverage company that has been scaling quickly across its European operations. Key Responsibilities Campaign Delivery and Execution Convert regional marketing strategies into coordinated, multi-channel activation plans deployed across European markets Take ownership of execution across paid, owned, earned, and retail touchpoints, keeping messaging consistent while allowing for local market adaptation Coordinate campaign schedules and delivery timelines across multiple countries and internal teams Ensure all marketing assets align with brand guidelines and applicable local regulatory requirements Agency and Production Management Serve as the primary link between the brand team and external agencies, including creative, media, production, print, and experiential partners Assess agency proposals and recommendations before they reach the brand team, adding a layer of creative and strategic judgement Write clear project briefs and hold agency partners to agreed quality, timing, and cost standards Own assigned marketing budgets, optimise spend for return on investment, and manage purchase orders in line with internal processes Evaluate agency performance on an ongoing basis Consumer and Digital Activation Coordinate consumer-facing activity across social media, digital advertising, influencer partnerships, and experiential formats including sampling and tastings Apply platform-specific judgement, recognising that campaign performance is measured differently across social media channels Support e-commerce activation in partnership with key online retail partners Monitor and report on campaign performance and consumer engagement Product Launch Execution Lead the in-market rollout of new product launches across Europe, working across brand, trade marketing, and supply chain teams Manage the development and delivery of launch assets, point of sale materials, and customer-facing communications within agreed timelines Adapt launch plans to individual market requirements where appropriate Retail and Customer Marketing Develop and execute in-store activation programmes in partnership with the Trade Marketing team, aimed at improving brand visibility and purchase conversion Manage the development and distribution of point-of-sale materials, promotional assets, and merchandising programmes Track campaign results and recommend adjustments based on performance Stakeholder and Project Coordination Act as the central connector between Marketing, Trade Marketing, external agencies, and international headquarters Keep stakeholders aligned throughout planning and execution phases Prepare performance reports and presentations for leadership as required Run multiple concurrent projects without losing delivery quality or missing agreed milestones Identify execution risks early and implement mitigation plans before they affect campaign delivery Qualifications & Skills Bachelor's degree in Marketing, Business Administration, or a related discipline At least 10 years of experience in brand, integrated marketing, or campaign activation within an international FMCG environment, with meaningful time spent in a senior or lead capacity Prior experience in a role connecting brand teams with external agencies, ideally from a client-side function rather than exclusively agency-side Demonstrated track record managing integrated campaigns across multiple European markets, covering paid, owned, and earned channels Hands-on experience managing creative, media, and production agencies from brief through delivery, with full budget oversight Solid commercial awareness, with the ability to balance brand investment against business performance within defined campaign budgets Genuine, p