Job at a glance
WE’RE HIRING | GENERAL MANAGER – THE NICI NEW FOREST Location: The NICI New Forest, Hampshire Salary: Competitive salary Full-time | Permanent THE NICI Collection is a luxury lifestyle hotel group inspired by some of the world’s most iconic destinations, bringing exceptional hospitality, outstanding food and drink, and unforgettable guest experiences to some of the UK’s most desirable locations. What began with THE NICI Bournemouth, our original flagship hotel inspired by Miami’s South Beach, has grown into an exciting collection of destination-led properties.
In June 2026, the collection expanded with the opening of THE NICI Newquay, inspired by Italy’s Amalfi Coast, and THE NICI New Forest, inspired by the luxury and charm of the Hamptons. And this is just the beginning. As we continue to grow, we are looking for an experienced and inspiring General Manager to lead THE NICI New Forest and play a key role in the continued development of the property and the wider NICI Collection.
THE ROLE As General Manager, you will have overall responsibility for the day-to-day operation, performance and development of THE NICI New Forest. You will lead the hotel’s management team and work across all areas of the operation, including Front Office, Housekeeping, Food & Beverage, Spa and guest facilities, ensuring the property consistently delivers the high standards of service, experience and personality that guests expect from THE NICI.
This is a highly visible leadership role. We are looking for someone who enjoys being at the heart of the operation, who is comfortable making decisions, solving problems and holding teams accountable, while creating an environment where both guests and colleagues feel valued. ✨ KEY RESPONSIBILITIES Hotel Operations • Take overall responsibility for the successful day-to-day running of the property.
• Lead and support all hotel departments, ensuring strong communication and collaboration across the operation. • Maintain consistently high standards of service, presentation and cleanliness. • Be highly visible across the hotel and lead by example. • Identify operational challenges and ensure they are dealt with quickly and effectively. • Ensure the NICI brand standards and personality are reflected throughout the property.
Guest Experience • Ensure every guest receives a warm, professional and memorable experience. • Take ownership of significant guest feedback and complaints, ensuring issues are resolved appropriately. • Monitor guest reviews and feedback and use this to continually improve the operation. • Maintain a strong focus on the entire guest journey, from arrival through to departure. • Ensure the hotel consistently delivers an experience that reflects the quality and positioning of THE NICI brand.
Commercial & Financial Performance • Take responsibility for the overall financial and commercial performance of the property. • Work closely with Finance and Revenue teams to achieve budget, revenue and profitability targets. • Monitor revenue, payroll and departmental costs, ensuring the operation remains commercially focused. • Identify opportunities to increase revenue across bedrooms, Food & Beverage, spa, events and other hotel facilities.
• Drive performance while maintaining the quality of the guest experience. • Ensure managers understand their financial responsibilities and are actively managing departmental performance. People & Leadership • Lead, motivate and develop the hotel’s management team. • Create a positive, supportive and accountable working environment. • Work closely with HR on recruitment, employee relations, performance management and colleague development.
• Identify talent and support succession planning and internal progression. • Ensure managers are confident and effective leaders within their own departments. • Build a strong culture that reflects the values and personality of THE NICI. • Develop a team that is proud of the property and committed to delivering exceptional hos