Job at a glance
Req Id: 432310 Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we're building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. We believe in empowering people. That's why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth.
Want to be part of a diverse team where your work makes a real impact? If you're inspired by innovation that advances how people connect and transforms what's possible, you belong on #TeamBell. Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms.
You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment. At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers. Summary We're hiring a cross-channel Manager, Performance Marketing who shall have ownership of paid media strategy, planning, buying (via in-house agency) and measurement.
Collaborating with brand marketing teams, agency and creative teams while reporting into the Senior Manager, Marketing & Media Operations, you will be responsible for growth and performance marketing with the goal of subscriber acquisition, and retention for Bell Media's entertainment / news and sports brands such as Crave, and TSN. Key Responsibilities What You'll Do Lead cross-channel media strategy: Define plans, write briefs, allocate budgets, and set KPIs across Paid Social, CTV/OLV, Audio, Programmatic, and SEM Bridge brand and performance: Architect media investments that drive top-of-funnel lift alongside downstream acquisition, ensuring e icient reach and frequency Drive measurement and experimentation: Run rigorous test-and-learn roadmaps.
Partner with agency team on incrementality testing, geo-experiments, and MMM inputs Champion AI and automation: Scale LLM-powered workflows to accelerate creative ideation, streamline planning, and eliminate manual reporting Optimize creative e ectiveness: Partner with brand teams to define messaging frameworks. Leverage rapid testing to iterate on variants and refresh cadences Communicate and influence: Distill complex data into single source-of-truth dashboards to deliver actionable recommendations to cross-functional stakeholders What You'll Bring 5+ years in media/performance marketing with strong digital expertise (Social,Programmatic, CTV) and a track record of managing agencies Hands-on experience with major DSPs (DV360, TTD), social platforms (Meta, TikTok), CTV partners, and verification tools Deep toolkit for funnel diagnostics, incrementality, and attribution (GA4, MMM) Comfortable responsibly integrating platform AI features and LLMs for media ops, creative generation, and analysis An ownership mindset that flexes between high-level strategy and hands-on execution.
You move with urgency through ambiguity Experience with managing and developing the skills and knowledge of 1 or 2 direct reports Critical Qualifications Experience in entertainment, streaming, or performance-driven DTC brands, ideally combining agency and client-side roles Expertise in MMM, designing geo-experiments, and shaping measurement roadmaps Proven ability bridging brand and performance while partnering closely with brand, creative, and analytics Adequate knowledge of French is required for positions in Quebec.
Additional Information: Position Type: Management Job Status: Regular - Full Time Job Location: Canada : Ontario : Toronto Work Arrangement: Hybrid Application Deadline: 09/24/2