Job at a glance
Company OverviewCumulus | Florence, SC features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties. Our stations include Magic 94.3, WYNN 106.3, Glory 98.5 & 540AM, Classic Country 100.1, Q100.5, and 102.1 The Fox. Each is heard "over the air" and "streaming" online by tens of thousands of listeners who tune in to hear their favorite musical artists, news, and important local events and information provided by our DJs.
In addition, many are businesses advertise with us to effectively advertise their goods and services.Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking.
Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visitwww.cumulusmedia.com. Position OverviewCumulus Media | Florence, SC seeks motivated sales professionals for our Multimedia Account Executive role who thrive in competitive environments.
The ideal candidate is a self-starter passionate about developing new business, building relationships and delivering results. If you excel at consultative selling and want to join a team that values creativity and performance, you may be the right fit to join our growing team in Florence, SC. The Multimedia Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance.
The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services. Key Responsibilities & QualificationsKey Responsibilities:Prospect, qualify, and secure new business through networking, cold calling, referrals and client meetings.Conduct needs analysis, manage CRM pipeline, and ensure accurate forecasting.Sell advertising solutions across broadcast, digital, and events.Drive digital revenue through Cumulus digital assets (including streaming, web, social marketing services).Develop effective multi-platform, integrated sales presentations; ability to negotiate and closeMeet and exceed annual sales quotas through proactive engagement.Deliver compelling presentations demonstrating multimedia solutions for client goals.Apply consultative selling techniques to meet client objectives and maximize cross-channel opportunities.Deliver exceptional customer service.Qualifications:1-2 years successful outside sales experience required, Media Sales preferredAssociate or bachelor's degree in marketing, Business, Communications, or related field preferred.Proven success in media sales (broadcast and digital).Strong knowledge of digital advertising, including programmatic, social, and mobile.Excellent communication, presentation, a