Job at a glance
Join us as a " Marketing Analytics Manager " at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences. You may be assessed on the key critical skills relevant for success in role, such as experience with customer insights, campaign analytics, targeting strategies, and performance measurement across acquiring and issuing portfolios.
The role will partner closely with Marketing, Coverage, Data Product, and MarTech engineering teams to identify opportunities, optimize customer communications, and drive commercial outcomes through data-driven decision making, as well as job-specific skillsets. To be successful as a " Marketing Analytics Manager", you should have experience with: Basic/ Essential Qualifications: Degree in Mathematics, Computer Science, Engineering, Data Science, or a related quantitative discipline.
Strong hands-on experience in customer analytics, campaign analytics, marketing insights, or commercial analytics within banking, financial services, or a data-driven environment. Advanced proficiency in SQL and at least one analytical programming language (Python or SAS), with experience translating business problems into analytical solutions. Desirable skillsets/ good to have: Experience working in Marketing Technology environments, including campaign management, customer engagement, CRM, Salesforce Marketing Cloud, Adobe, or similar platforms.
Knowledge of SME banking, customer lifecycle management, retention strategies, propensity modelling, and behavioural analytics. Experience with visualization and reporting tools such as Tableau, Power BI, or similar, alongside strong stakeholder management and presentation skills. This role will be based out of Gurugram. Purpose of the role To collect analyse, and interpret data through statistical and analytical analysis techniques to gain insights into customer behaviour, campaign performance and market trends to drive informed decision-making Accountabilities Marketing data collection and gathering from various sources, including external/internal datasets, surveys, and social media.
Marketing data cleaning and preparation, ensuring accuracy, completeness, and consistency and developing marketing data models and predictive analytics. Statistical and analytical analysis techniques to explore data, includes the use of descriptive statistics, inferential statistics, data mining, and machine learning algorithms. A/B testing and other experimentation methodologies to refine marketing strategies.
Presentation of findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using various data visualisation, such as charts, graphs, and dashboards to explain complex data in a manner fit for the required audiences. Assistant Vice President Expectations To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
Collaborate closely with other functions/ business divisions. Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.
The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of othe