Marketing Content Operations Specialist - NIPR

Job Description:The National Insurance Producer Registry (NIPR), an affiliate of the National Association of Insurance Commissioners (NAIC), is seeking a dedicated individual for the role of Marketing Content Operations Specialist. This is an exciting opportunity for someone who enjoys working in a stable organization that supports the public good and makes a difference every day. NIPR is a not-for-profit technology company that provides cost-effective, streamlined, and uniform licensing data and compliance services for insurance professionals.

Together with the NAIC and the insurance industry, NIPR protects and serves insurance consumers. We are a licensing and compliance resource for insurance professionals, providing expertise, agile technical solutions, innovative tools, and data to support the changing needs of state regulators and the insurance industry.NIPR is based in Kansas City, Missouri. This is a full-time position which will allow a person to work remotely within the United States or hybrid in NIPR's physical office space in Kansas City, MO.The Marketing Content Operations Specialist is responsible for developing, executing, and optimizing digital marketing campaigns that educate, drive brand awareness, and engage audiences.

This role reports to the Senior Manager, Marketing Operations and involves building content for multi-channel digital initiatives-including web, email, search, and social-and using data-driven insights to improve performance. The ideal candidate combines strategic thinking, analytical rigor, and hands-on execution.Key Responsibilities:Digital Strategy & Campaign ExecutionDevelop and execute digital marketing strategies aligned with organizational and business objectivesOptimize campaigns across the website, email, search, and social channelsSupport integrated campaigns and product launches with targeted content assetsContent & Digital ExperienceMaintain marketing calendar and contribute to digital content strategy for landing pages, email campaigns, events, blogs, webinars and other promotional assetsPartner with UX and product teams to improve customer journeys, reduce friction, and strengthen conversion paths across digital touchpointsDevelop external-facing and sales enablement resources, including presentations, sell sheets, case studies, newsletters, and other supporting materialsAnalytics, Insights & OptimizationAnalyze campaign performance, track KPIs, report results, and recommend optimizationsCombine data from web, email, paid media, and CRM platforms into customer insights that inform segmentation, targeting, and journey optimizationStay current on digital marketing trends, tools, privacy and accessibility standards, and platform updatesCross-Functional Collaboration & EducationCollaborate with communications, product, UX, sales, state regulatory, government affairs, vendors, and other partners to ensure consistent messaging and executionCreate industry-specific educational content that translates regulatory changes into clear adoption guidance and value for audiencesMinimum Education and Experience:Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience5+ years of digital marketing experience, preferably in insurance or another regulated industryExperience managing multi-channel campaigns across web, email, search, social, CMS, CRM, and digital advertising platformsHands-on experience with marketing analytics, reporting, tag management, and tools such as Canva, Contentstack, HubSpot, Salesforce, Tealium iQ, and Google AnalyticsExperience supporting product launches, stakeholder communications, customer readiness, and data-driven optimization recommendationsPreferred Experience: Knowledge of SEO best practices, digital optimization, and performance reportingAdvanced Microsoft skillsStrong collaboration, adaptability, and attention to detailSkills and Competencies:Strong written, verbal, analytical, and project management skills, with the