Marketing Director

Marketing Director Date: 2026-09-09 Location: Blackburn, Lancashire, GB, BB1 6 Application Deadline: 2026-12-09T06:46:53.203 Hippo Motor Group is a fast-growing automotive digital retailer and finance/leasing broker. We are seeking an experienced, commercially driven Marketing Director to lead and scale our in-house marketing function. This role will take full ownership of a £5m+ annual marketing budget and be accountable for driving measurable performance across the entire lead funnel, from acquisition through to conversion and funded deals.

You will lead a multidisciplinary in-house team across CRM, SEO, and PPC, ensuring marketing investment delivers strong ROI, scalable growth, and high-quality leads that convert efficiently. Key Responsibilities Strategic & Commercial Leadership Own and deliver the end-to-end marketing strategy across automotive digital retail, finance, and leasing Full accountability for planning, managing, and optimising a £5m per annum marketing budget Align marketing strategy with commercial objectives, stock strategy, pricing, and lender relationships Act as a senior commercial stakeholder, influencing growth, profitability, and customer experience Look at other lead sources and partnership opportunities Lead Funnel & Conversion Performance Own the full lead funnel, from first touch through to conversion, completion, and funding Drive continual improvement in lead quality, conversion rates, cost per lead, cost per sale, and ROI Work closely with sales, operations, and finance teams to optimise handover points and conversion outcomes Ensure clear attribution and visibility of marketing's impact on revenue Digital Performance & Acquisition Lead all performance marketing activity across PPC, SEO, paid media, and on-site optimisation Ensure channels are optimised against clear funnel-stage KPIs Drive testing, experimentation, and continual performance improvement across digital journeys CRM & Customer Lifecycle Own CRM strategy across acquisition, nurturing, retention, and remarketing Maximise customer lifetime value through segmentation, automation, and data-led decision-making Ensure all CRM and marketing communications remain FCA-compliant and GDPR compliant Lead, mentor, and develop an in-house team of CRM, SEO, and PPC executives based in Blackburn Set clear objectives, performance metrics, and accountability across the team Build a high-performance, commercially focused marketing culture Brand, Proposition & Compliance Own brand positioning and proposition messaging across digital channels Ensure finance and leasing offers are clearly communicated, competitive, and compliant Work closely with compliance and legal teams on all regulated marketing activity Data, Insight & Reporting Own marketing performance reporting across budget, funnel metrics, and ROI Deliver clear insight into channel performance, funnel drop-off, and conversion opportunities Present performance updates, forecasts, and strategic recommendations to senior leadership Skills & Experience Senior marketing leadership experience within automotive, financial services, or digital retail Proven experience managing multi-million-pound marketing budgets Strong background in performance marketing, CRM, SEO, and PPC Demonstrable success improving lead funnel efficiency and conversion metrics Commercially astute with strong analytical and data interpretation skills Experience leading and developing in-house marketing teams Experience in automotive finance, leasing, or brokering Strong understanding of FCA-regulated marketing environments Experience aligning marketing performance with sales and operational teams Personal Attributes Highly commercial and metrics-driven Strong focus on lead quality, conversion, and ROI Confident, credible leader with a hands-on mindset Comfortable operating in a fast-paced, high-growth business What We Offer Senior leadership role within a growing automotive digital retailer Ownership of a significant marketing