Marketing Engagement Lead Vaccines

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about how to spot fraudulent messages here Own the local customer engagement strategy for assigned brand(s), translating Takeda's central brand strategy and modular content into a locally executable plan Design the customer journey and orchestrate omnichannel engagement across field and non-personal channels, managing local investment on an ROI basis Feed performance, market and customer insights back to Marketing & Customer Excellence (MCE) to shape future brand strategy and content Deliver local brand performance — market competitiveness Local situational analysis and customer insight — understand local customer needs, barriers, journey and competitive context to ground the engagement strategy (engagement-focused, not brand re-strategizing) Own the Local Engagement Plan — the core deliverable: an all-channel, all-tactic plan covering audiences / segments, objectives, channel mix and sequencing, module selection rationale, budget allocation, enablement needs, measurement plan and learning agenda.

Develop it with cross-functional input and buy-in Design the local customer journey and experience — own the local HCP / customer journey across touchpoints within the overall journey framework set centrally by Marketing Execution, and optimize engagement quality, not just channel activity Set engagement objectives across channels — define goals, target audiences, key messages and content needs across face-to-face 1:1 (field / KAM), face-to-face many-to-many (meetings, congresses, events, advisory boards) and digital / non-personal channels Brief and train field teams on brand messaging — equip field / KAM teams with the brand messaging and narrative and train them on message delivery; the Sales Lead owns the rest of field-team management, coaching and delivery Sustain key-customer engagement and market proximity — act as a visible local point of contact for priority customers, maintain direct personal contact, and keep a first-hand read on the local market, competitor activity and unmet needs to inform engagement and MCE-developed strategy Orchestrate cross-functional engagement — convene and direct commercial, medical and access partners around the engagement plan; lead or co-lead (with Medical) the local cross-functional engagement team to drive buy-in, shared processes and commitment, coordinating cadence and sequencing while respecting compliance processes and SOPs Reuse-first modular content — brief for modular components rather than full campaigns, trust central content as the foundation, localize only where required within approved claims and business rules, and run efficient local MLR; provide clear requirements to the MCE Campaign Design Lead (Marketing Execution) Data, analytics and AI-enabled orchestration — interpret omnichannel performance data; work with next-best-action / decision engines and CRM; use AI to support content adaptation and personalization Manage and optimize local engagement investment — own the local activity budget (meetings, congresses, events) and allocate it on an ROI basis across channels toward the highest-impact engagement Hand off to MCE Campaign Activation Lead (Marketing Execution) provide a deployment-ready package (success metrics, timelines, owners, approvals) and align readiness gates and monitoring Close the loop — convert performance data into next-wave optimization and feed structured insight, content / module gaps and recommendations back to MCE Work within Marketing Excellence and Commercial Capabilities — apply the engagem