Marketing Manager US, Vibram FiveFingers

Description: Vibram FiveFingers is redefining how people connect with movement and the world beneath their feet. Rooted in Vibram's legacy of innovation in technical rubber and performance footwear, FiveFingers was built on the belief that feet are designed to feel, move, and interact naturally with the ground. The brand inspires a growing natural approach to movement across running, training, outdoor adventure, wellness, and everyday life.

The Marketing Manager serves as a key brand and marketing leader for Vibram FiveFingers in Los Angeles, operating at the intersection of sport, wellness, culture, and consumer behavior. This role is responsible for identifying and translating emerging trends, cultural movements, and consumer insights into authentic marketing opportunities that strengthen brand relevance and engagement. With a deep curiosity for the evolving marketplace, this role stays connected to where culture, movement, and consumer interests are heading, recognizing opportunities for FiveFingers to participate in meaningful and credible ways.

Requirements:   Market Leadership & Strategic Insights Serve as the primary voice of the Americas market, bringing deep knowledge of U.S. consumer trends, sport, wellness, and cultural dynamics to inform the global marketing strategy. Identify emerging opportunities and advocate for the needs, priorities, and nuances of the U.S. market within global planning and decision-making processes. Translate global brand and marketing strategies into impactful, locally relevant initiatives that resonate with American consumers.

Balance both U.S. and global priorities, ensuring strong alignment while championing the perspective of the American market across the broader Vibram FiveFingers organization. Market & Consumer Intelligence Act as the eyes and ears of Vibram FiveFingers within the U.S. market, maintaining a strong understanding of developments across running, training, wellness, outdoor recreation, design, and culture.

Monitor and evaluate emerging consumer behaviors, communities, athletes, creators, brands, and cultural movements that present opportunities for brand engagement. Provide informed recommendations on where and how the brand should participate, ensuring alignment with business objectives and brand values. Transform market and cultural insights into actionable marketing strategies and opportunities for both U.S.

and global teams. Build and maintain a robust network across the Los Angeles sport, wellness, creative, and cultural ecosystems. Brand & Marketing  Develop and execute integrated marketing programs that increase brand awareness, relevance, and consumer affinity for Vibram FiveFingers. Lead regional and local activations spanning events, community engagement, partnerships, retail initiatives, content development, and public relations.

Support U.S. go-to-market planning and ensure global campaigns are authentically adapted for American audiences. Collaborate with Global Marketing to identify successful initiatives that can scale to other markets. Ensure all marketing efforts consistently reflect the FiveFingers brand positioning, visual identity, and voice. Strengthen brand presence among key consumer communities and terrains Sport, Wellness & Community  Cultivate authentic relationships with athletes, coaches, trainers, gyms, studios, wellness practitioners, creators, ambassadors, and community leaders.

Identify and activate against relevant events, cultural moments, wellness platforms, training communities, and sporting opportunities. Develop community-driven programs that introduce new consumers to the FiveFingers experience. Support the growth and effectiveness of the FiveFingers ambassador and community ecosystem. Represent the brand at key industry events, activations, and community engagements nationwide.

Team & Leadership  Demonstrates strong leadership capabilities by fostering collaboration, influencing stakeholders, and driving alignment across cross-funct