Job at a glance
How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.Work ShiftJob Summary: At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve.
As we continue to grow, our Brand and Marketing Team is seeking a collaborative and detail-oriented MarTech Integration Manager to support the strategic vision and daily operations of our website and app platforms. Reporting to the Director of Digital Experience, this role will assist in building and developing the MarTech platform and analytical insights to support the evolution of the digital consumer experience.
This role acts as a critical support system for the Director, helping align integration and data needs across the organization. The MarTech Integration Manager will be a key technical resource for guiding projects and assessing our marketing technology landscape through integrations and data mapping. This individual should be comfortable articulating technical requirements to business stakeholders and translating complex data into actionable insights.
Core Responsibilities and Essential Functions: Data Management and Integration Track Critical Data Elements (CDEs): Work with stakeholders to identify, build, and report on critical data elements for marketing. Identify gaps in data integrations and help develop strategic enhancements through a compliant lens Act as a key resource for system-wide MarTech integrations. Work alongside CRM team to prioritize and develop the Customer Data Platform (CDP) to help roadmap omnichannel digital experiences by activating customer data Technical Architecture: Guide the architecture of marketing technologies with a focus on website, app and CRM platform optimizations.
Support the integration and data maintenance of MarTech platforms in pursuit of an omnichannel experience (CRM, ERP, CDP, Data Layer, Google Suite, FullStory, loyalty programs, etc.). Assist in creating and maintaining documentation, including technical specifications, and process workflows, to ensure consistent execution across teams Operational Excellence: Partner with agency teams and broader stakeholders to identify gaps in data collection and proactively ensure data quality across the marketing organization.
Champion the prioritization of first-party data collection to support the organizations goal of a holistic health experiences that resonate with consumers Proactively provide recommendations to improve data quality and ensure adherence to data standards. Conduct regular quality assurance (QA) testing to identify and address issues related to GA4 and GTM tagging structures. Design, enhance, and scale dashboards, visualizations, and automations to support marketing and business analytics needs.
Support and deliver training sessions for stakeholders to improve data literacy and understanding of data governance practices. Assist the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs. Teamwork Work closely with marketing and customer experience teams to translate data needs into actionable insights that enhance customer engagement and loyalty.
Partner with compliance and legal teams to ensure data collection practices meet privacy regulations and accessibility requirements. Collaborate with service line marketing teams to provide reporting and insights on digital performance for respective categories. Function as a technical liaison to support website and app initiatives as