Portfolio Leasing and Marketing Manager

Description The Portfolio Leasing and Marketing Manager is responsible for developing and executing leasing pipeline strategies and marketing initiatives for Archway’s affordable housing developments and operating communities. This role partners closely with internal teams, external stakeholders, and on-site staff to support timely lease-ups, maintain targeted occupancy levels, and ensure compliance with all applicable affordable housing program requirements.

The position requires strong coordination, communication, and strategic planning to drive successful leasing outcomes and effective community outreach. Key Responsibilities Leasing Pipeline Management Manage a defined set of leasing responsibilities for the pipeline for new developments, acquisitions, and stabilized properties to ensure timely and compliant lease-up performance. Monitor applicant flow, leasing velocity, and unit absorption; identify variances and implement corrective actions as needed for assigned developments and properties.

Lead the implementation and partnership of an AI platform in coordination with leadership and site teams. Maintain accurate and timely leasing reports, dashboards, and performance metrics for internal stakeholders. Support on-site teams with applicant screening, eligibility verification, waitlist management, and compliance-driven leasing processes. Coordinate with property management leadership to ensure consistent execution of leasing policies and procedures.

Marketing and Advertising Work with the Operations and Communications teams to develop and implement marketing plans for new and existing communities, including branding, advertising, digital marketing, and collateral development. Oversee property listings across online platforms to ensure accuracy, compliance, and optimal visibility. Evaluate marketing performance and adjust strategies to improve lead generation and conversion rates.

Ensure all marketing materials and communications comply with Fair Housing regulations and affordable housing program requirements. Community Outreach and Engagement Establish and maintain relationships with community organizations, referral partners, housing authorities, and service providers to support applicant outreach. Coordinate and participate in outreach events, housing fairs, and informational sessions to promote available housing opportunities.

Represent the organization professionally in community settings and support initiatives that enhance visibility and applicant engagement. Cross-Department Collaboration Partner with Development teams during pre-construction and pre-leasing phases to inform unit mix, amenities, and marketing strategies. Partner with the Communications/Philanthropy team to adhere to branding guidelines and mission aligned marketing strategies.

Collaborate with Compliance teams to ensure leasing and marketing activities align with LIHTC, HUD, PBV, and other program requirements. Work with Operations leadership to support training, process improvements, and consistency across leasing functions. Performs other related duties as assigned to support team objectives and organizational needs. Requirements Required Skills and Attributes Strong understanding of compliance-driven leasing processes and Fair Housing regulations.

Proficiency with property management software and digital marketing tools. Excellent organizational, analytical, and problem-solving skills. Strong written and verbal communication abilities. Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment. Demonstrated ability to build and maintain professional relationships with internal and external stakeholders.

Excellent communication and interpersonal abilities. Highly organized with strong attention to detail. Mission-driven, collaborative, and committed to resident service. Ability to work under pressure in a fast-paced environment. Education and Experience Bachelor’s degree in Marketing, Business Admini