Job at a glance
About the Role We're building durability into a mobile subscription business we already run, while standing up a genuinely new, owned-relationship product line alongside it — a new consumer product in the privacy & security space, targeting a dual-platform (iOS + Android) launch soon. We're hiring a Product Lead to be the keystone of both efforts. This is a hands-on, individual-contributor-to-lead role for someone who wants to own product strategy end to end — not just ship features, but decide what to build and why, grounded in cohort data and real user behavior.
In the first six weeks, you'll lead willingness-to-pay and pricing validation across our existing portfolio, shape the UX for a deliberately scoped MVP feature set, and run the App Store soft launch in CA/AU, then US/UK — partnering closely with the team on conversion and real LTV, and with the Android developer to keep the dual-platform launch on track. What You'll Do Own the new product end-to-end — discovery through launch and post-launch optimization, across iOS and Android — and continuously evolve the roadmap by translating business goals, user needs, data, and engineering constraints into a focused, sequenced plan.
Lead product discovery and validation — customer interviews, usability testing, competitor research, behavioral data, willingness-to-pay experiments. Define core user journeys (onboarding, activation, feature discovery, paywalls, subscription flows) and partner with Design on simple, intuitive experiences. Own activation, conversion, and retention as product outcomes, designing and prioritizing experiments across pricing, trials, paywalls, packaging, and upsell.
Partner with iOS, Android, and backend engineering to turn strategy into shippable scope — owning requirements, acceptance criteria, prioritization, and release decisions. Establish the product measurement framework with Engineering/Data — instrumentation, funnels, cohorts, and dashboards. Own product-led monetization on the existing portfolio and shape the new product's AI/privacy differentiation — privacy coaching, credential risk detection, data-flow insights, intelligent vault.
Own the launch process, from soft launch in CA/AU through US/UK expansion, staying close to competitors, pricing, App Store reviews, and support feedback. Must-have 5+ years in product management with strong evidence of independently owning a consumer product from strategy through launch and measurable outcomes. Experience with a consumer mobile subscription product, ideally one where you personally influenced activation, conversion, retention, churn, or LTV.
Strong product judgment and quantitative fluency — funnels, cohorts, churn curves, LTV/CAC models — with the ability to make a clear prioritization call independently. Hands-on experimentation mindset — designing and interpreting experiments around onboarding, pricing, paywalls, or retention. Strong consumer UX instincts and comfort working closely with engineers on scope decisions. Experience building or evolving an MVP under real time and resource constraints.
Commercial mindset — connecting product decisions to conversion, retention, ARPU, and LTV across different time horizons. Strong ownership and communication, with a low-ego, high-accountability mindset — comfortable aligning founders, engineering, design, growth, marketing, and support. Nice to have Experience in consumer privacy, cybersecurity, VPN, password management, or adjacent subscription categories.
Experience with App Store / Google Play launches and subscription pricing mechanics (plans, trials, paywalls, packaging). Experience partnering with performance marketing and growth teams shifting toward product-led or owned growth. Experience with AI-powered consumer products, with the ability to distinguish genuinely useful AI capabilities from positioning features.