Regional Sales Manager - Western Cape

Regional Sales Manager – Western Cape Our client is a fast-growing FMCG distributor operating across Southern Africa. We are looking for an experienced Regional Sales Manager to drive sales growth, lead a high-performing field team and manage key customer relationships across the Western Cape. Key Responsibilities: · Own regional sales targets, revenue growth and territory strategy. · Develop new business across retail, wholesale, forecourt and independent trade.

· Manage and grow key accounts including SPAR, Pick n Pay, Shoprite and major forecourt groups. · Lead, coach and manage regional sales representatives and merchandisers. · Drive distribution, product availability, merchandising and in-store execution. · Monitor competitor activity, pricing, sales performance and market opportunities. · Manage regional forecasting, reporting and KPI performance. · Build strong relationships with wholesalers, independent retailers and key decision-makers.

· Work closely with Finance, Marketing and Operations to support regional growth. Requirements : · Minimum 5 years’ regional sales management or senior FMCG key account experience. · Proven, measurable track record of delivering sales growth. · Experience managing a large, geographically dispersed sales territory. · Strong experience with major retail and forecourt accounts. · Proven experience managing and developing a field sales team.

· Strong commercial, negotiation and analytical skills. · Relevant qualification in Sales, Marketing, Business Management or similar. · Valid driver’s licence and own reliable vehicle. · Willingness to travel extensively throughout the Western Cape. Advantageous: · Experience in nicotine, vaping, tobacco or other regulated FMCG categories. · Established Western Cape buyer and trade relationships. · Distributor/sub-distributor management experience.

· Experience launching new products and working in a high-growth environment. · CRM/ERP experience.