Retail

Digital Analytics Manager Job Type: Permanent Salary: DOE + bonus Location: Reading – Hybrid 1 -2 days a week In Office Consultant: Mags Rendle #loveyourjob The Company Move your career forward and embark on a career within this high-profile brand. DRC are working with a highly successful retail business who are expanding their digital and tech teams, and you will have the opportunity to be a part of this inspiring and talented new team whilst working in a brand-new role.

The Role As a Digital Analytics Manager, you’ll play a key role in helping shape how we use data to improve customer experience and drive commercial performance across our digital channels. Reporting to the Digital Analytics and Experimentation Lead, you will work across Digital and Digitech, providing insight to support the Digital roadmap and strategy. You will play a key role in delivering against the analytics strategy, translating direction into high-quality execution and team output.

You will lead a team of analysts, helping to further develop the operating model, culture and skills to move beyond reporting into actionable insight, clear recommendations, and measurable impact. You will work closely with the Analytics & Experimentation Lead to align on priorities and strategic direction. This role suits someone who thrives in a fast-paced environment and is motivated by delivering meaningful results through both leadership and hands-on contribution.

What You’ll Do as a Digital Analytics Manager In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: Team Leadership & Performance Lead and develop a high-performing team, fostering end-to-end ownership, pace, and accountability, and driving continuous improvement by evolving from reporting into proactive, insight-led delivery Insight, Trading & Commercial Impact Lead weekly trading analysis to understand performance drivers, translate data into clear insights with clear next steps, deliver actionable recommendations across trading, product, experimentation and UX, drive Click & Collect optimisation by improving adoption and customer journeys, and collaborate to build datasets, analytics and skills that evolve the customer analytics mindset and enhance experiences for our most valuable customers.

Product Integration & Delivery Build and maintain processes that embed analysts effectively within product squads, define clear measurement frameworks and tracking requirements, enable high‑quality delivery through prioritization and coaching, collaborate with Product, UX and Engineering to improve ways of working and remove blockers, and build strong cross‑team relationships to position analytics as a value‑driving partner.

Data, Automation & Scalability Guide the team in working with large, complex datasets to uncover meaningful insights, drive automation of recurring reporting, ensure data is accessible and reliable for fast decision‑making, support scalable analytics across international markets, own and improve data layer and tracking implementations with hands‑on troubleshooting, and build strong relationships with digital analytics partners to ensure high‑quality delivery and effective tool usage aligned to business priorities.

Experimentation, Segmentation & Optimisation Lead the analytics contribution to the experimentation programme, supporting prioritisation and delivery of high-impact tests aligned to commercial outcomes leverage customer segmentation and behavioural insights to identify opportunities for personalisation and optimisation in both web and ap What You’ll Get People are at the heart of what they do, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because it is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised ca