Social Content Specialist - University of Texas

Position Title: Social Content Specialist - University of Texas Requisition ID: R101470 Location: Austin, TX Full/Part-Time: Full time About Us: Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties.

With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms.

Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our MissionPowering the connection of fans to the brands and experiences they love. Our Core ValuesBuild Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun As part of Longhorn Sports Properties and in close collaboration with Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department and Collegiate Licensing Company (CLC).

Reporting to the Director of NIL Revenue and Activation, this role partners with the Executive Producer, CLC, local sales and NIL teams, athletic department content teams, and school production staff to plan and execute original and branded content initiatives. The position manages a comprehensive content calendar that strengthens fan engagement and supports revenue growth across athletic social media platforms.Essential Functions and ResponsibilitiesAssist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement surrounding licensed product and retail across social channels and generate revenue opportunities for local sales staff.Support the development of custom-branded social content for licensee and retail partners, and athletics to promote product sales.Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.Serve as a liaison—between the athletics department content team, local Learfield sales teams, the NIL team, and CLC.Collaborate with athletics content teams to produce CLC-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.Support the creative process from concept through final deliverables, including writing, producing, shooting, and editing.Assist the NIL and Studios team in the creative development of CLC-led original content initiatives.Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.Minimum Qualifications:3+ years of experience in developing creative content that has driven engagement and measurable results.Ability to meet deadlines and thrive in a fast-paced, dynamic environment.Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.Excellent communication skills, including the ability to present concepts and strategies to e