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Sr Director, Marketing

Aesculap Inc

Center Valley, PA, US · director

Job at a glance

Center Valley, PA, US
Location
Hybrid
Work arrangement
Director
Seniority
Aesculap Inc
Employer

Aesculap Inc Company: AESCULAP INC. Job Posting Location: Center Valley, Pennsylvania, United States Functional Area: Marketing Working Model: Hybrid Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday Shift: 5X8 Relocation Available: No Requisition ID: 13422 B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry.

Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.bbraunusa.com Position Summary: The Sr. Director, Marketing leads the strategy and execution of marketing programs for key outpatient healthcare markets, including Ambulatory Surgery Centers (ASCs), Healthcare Solutions, and B2B/New Construction.

This role is responsible for driving business growth, market share, and profitability through the development of marketing plans, budgets, forecasts, and performance metrics. The position partners closely with cross-functional teams, oversees trade show activities, monitors market trends and customer needs, and manages a team of eight direct reports to ensure successful execution of business objectives.

Responsibilities: Essential Duties Develop strategic programs for the company's key outpatient markets (e.g., Healthcare Solutions Division, ASC, and B2B/New Construction, etc.) and collaborate with acute care facilities and customers to meet their needs. Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for assigned categories or divisions.

Ensure the attainment of organization goals of market share, profit, price, and revenue Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives. Oversee the development of strategic and tactical business plans, budgets, forecasts, metrics, and measures key performance indicators to monitor and evaluate results.

Responsible for ensuring effective cross-functional collaboration in all business areas. Understand healthcare industry trends, competition, health economics, and customer insights. Direct trade show activities to manage booth activities in coordination with the trade show and conventions team. Prepare monthly report to monitor the success of marketing plans, sales and other key projects. Resposible for all management activies for 8 direct reports.

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time. General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons. Expertise: Knowledge & Skills Requires breadth of professional field and industry knowledge. Ability to integrate critical information and champion advanced strategies/concepts through the organization.

Drives development of advanced technologies, principles and processes. Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees. Responsible for cost, method, and employee results. Judgement is required in resolving compl

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