Sr. Director of Social Media

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you. Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX Team Overview As Sr.

Director of Social Media, you are a key member of the Marketing Team responsible for leading ADF's organic social media presence across Facebook, Instagram, YouTube, X, and LinkedIn. You'll set the strategic direction for organic social content, translate platform and audience intelligence into ADF's broader content strategy, and build and lead an in-house team that produces ADF's day-to-day social content — staying close enough to contribute directly when priorities demand.

This role requires someone who thinks at the channel level: fluent in platform behavior, obsessive about content quality, and sharp on what actually drives audience engagement, while working in lockstep with Creative Services, Communications, and Digital Advertising to keep every channel pulling in the same direction. Social media isn't a side channel at ADF — it's one of the primary ways we advance our mission, build public awareness, and engage the ministry friends who make this work possible.

You'll own the quality, voice, and impact of that presence — extending ADF's global digital influence and playing an integral part in the ministry's growth. Key Responsibilities Strategy & Channel Ownership: Develop and own ADF's organic social media strategy and platform presence (currently Facebook, Instagram, YouTube, X, and LinkedIn), amplifying brand awareness and growing ADF's share of voice with a clear focus on driving engagement volume, engagement rate, and long-term audience growth.

Maintain deep, current knowledge of platform algorithms, content formats, and best practices across major social platforms and apply that knowledge to continuously improve content performance. Anticipate and capitalize on high-stakes cultural moments, reading the conversation landscape, thinking around the corner, and positioning ADF's voice ahead of emerging narratives rather than reacting to them.

Establish and monitor key performance indicators, reporting on performance regularly to Marketing leadership using data to drive content decisions. Own the social media budget, including agency relationships, creator partnerships, and technology. Content & Creative Execution: Direct the planning, creation, and publishing cadence of social media content in collaboration with your direct reports on the social media team.

Provide creative input and recommendations for social media assets developed in partnership with Creative Services, ensuring content is optimized for platform engagement and consistent with ADF brand standards. Personally contribute to content creation and publishing as needed, stepping in to maintain quality and cadence when team capacity requires it. Ensure the team maintains an active and consistent community engagement presence -- monitoring comments, responding to followers, and representing ADF's voice across platforms.

Cross-Functional Partnership: Lead the strategic partnership with Creative Services and provide creative direction on content production, contributing the audience insights and platform requirements that shape creative decisions and coordinating asset delivery for social distribution. Participate in integrated planning with the Digital Advertising team to ensure organic and paid social content are creatively aligned; share content performance insights across both channels to support unified reporting, and surface high-performing organic content as candidates for paid amplification.

Coordinate with Communications on rapid response priorities and news developments, keeping the social team's efforts on owned platforms t