Account Director, Earned Media, Consumer Brand - Burson

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

For more information, visit WPP.com   For more information visit  bursonglobal.com and follow us on LinkedIn and  Instagram . More about the role: Burson is seeking an Account Director of Earned Media focusing on Consumer and Brand clients. . This is an exciting opportunity for a strategic earned media leader who combines strategy, audience insight, storytelling, media expertise, and integrated communications thinking to deliver impactful campaigns for leading consumer brands.

The ideal candidate understands that great earned media starts with a compelling story, informed by research, data, cultural trends, and audience insights. You will lead strategic media relations programs across a range of consumer sectors including consumer lifestyle, retail, consumer health and wellness, food and beverage, travel and other consumer-facing categories. In this client-facing role, you will oversee earned media strategy, guide integrated communications programs, drive strong earned results, and serve as a trusted advisor to clients and internal teams.

You will also contribute to business development efforts and help shape innovative communications programs that leverage both traditional and emerging channels. What you'll do: Strategic Leadership Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling. Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts.

Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation. Translate research, consumer data, cultural insights, and market trends into actionable communications strategies. Client Management Serve as a day-to-day client lead and trusted counselor across multiple accounts. Maintain strong client relationships through proactive communication, strategic recommendations, and exceptional service.

Partner with account management teams to ensure flawless execution of communications programs and client deliverables. Lead client meetings, presentations, and strategic planning sessions. Media Relations & Storytelling Develop tailored media strategies based on the specific audience, story, and business objectives rather than relying solely on existing media contacts. Create pitches, press materials, messaging frameworks, executive talking points, and media briefing documents.

Build and cultivate relationships with key reporters, editors, producers, content creators, and industry influencers. Secure high-impact media coverage, interviews, speaking opportunities, and brand integrations. Respond to media inquiries and manage media engagement opportunities. Integrated Communications Collaborate closely with digital, influencer, paid media, creative, research, and analytics teams to deliver fully integrated campaigns.

Leverage media monitoring, social listening, and analytics tools to evaluate performance and identify new opportunities. Apply emerging technologies and AI tools as though