Job at a glance
COMPANY OVERVIEW Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees.
As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. If you’re interested in joining our mission, click the below links to join our team today!
MISSION STATEMENT At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY In this role, you will be responsible for building account-based marketing plans, creating and nurturing significant relationships, expanding brand presence and accelerating pull-through at key dispensary accounts for Cresco Labs’ portfolio of brands. You’ll need an unwavering enthusiasm for our industry and an endless curiosity about what drives our business, looking for solutions along the way.
We don’t believe in a typical day or week; we embrace challenges and are rewarded by overcoming objections in order to achieve goals. And there’s no such thing as a typical retailer; each one is unique and special to Cresco’s business. Your passion for your work will drive you to be a true partner to retailer partners and your dedication to their business will yield mutual respect. Your entrepreneurial spirit allows you to work independently while having fun doing so.
And in return, expect a fast-paced growing business in a highly diversified industry. CORE JOB DUTIES Plan and develop merchandising, menu placement, and visibility strategies for each of your unique retail accounts. Collaborate with customers to create attractive sales floor displays and make sure that our product is prominently displayed. Create and produce layout plans for stores to ensure optimal in-store presence; manage store shelves and inventory.
Bring the brand(s) to life in Cresco Labs key retail partners. Identify and implement opportunities to expand our retail presence while demonstrating value to the retail partner. Establish strong working relationships with key decision makers, managers and Budtenders within key account list and become a trusted resource and partner, helping them excel in their roles. Be the face of the brand within the retail outlets and amongst the retail floor staff.
Use your knowledge and brand expertise to showcase our premium brand(s). Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales. Become the trusted business partner for our retailers and negotiate strong, mutually benefic