Job at a glance
ABOUT OLIPOP At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you. This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition.
But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity. Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced.
The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave. In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone.
From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. THE ROLE: OLIPOP has redefined modern soda and is entering its next chapter. As the business scales, this role will help ensure we have the right portfolio, pack architecture, pricing, and commercialization strategies to drive profitable growth.
The position will help build OLIPOP's center of excellence for Pricing, Portfolio Strategy, and Price Pack Architecture, partnering closely with Trade Promotion Management and cross-functional commercial leaders to turn strategy into marketplace impact. Reporting to the Director of Revenue Growth Management, this role develops the analyses, business cases, tests, and strategic recommendations that help shape OLIPOP's long-term commercial strategy across pricing, portfolio strategy, innovation commercialization, retailer economics, and consumer value. RESPONSIBILITIES: • Partner with the Director of Revenue Growth Management to shape enterprise pricing strategy, long-term pricing roadmaps, and strategic price increase recommendations.
• Lead pricing, elasticity, competitive, retailer economics, and consumer value analyses, translating complex data into clear, executive-ready recommendations. • Design and lead pricing and Price Pack Architecture tests, scenario analyses, and learning agendas to validate opportunities and improve decision quality. • Lead Price Pack Architecture and consumer value ladder analyses to define the strategic role of products, packages, formats, and price points across the portfolio.
• Identify portfolio whitespace, assortment optimization, mix, and future pack opportunities that strengthen consumer value and profitable growth. • Partner throughout the Stage-Gate process to develop pricing, pack, c