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Senior Strategic Marketing Specialist (Hybrid)

rewardsnetwork

Chicago, IL · senior

Job at a glance

Chicago, IL
Location
Hybrid
Work arrangement
Senior
Seniority
rewardsnetwork
Employer

About Rewards Network   For 41 years, Rewards Network has been helping restaurants grow revenue, increase traffic, and boost customer engagement through innovative financial, marketing services, and premier dining rewards programs. By offering unique card-linked offers, we introduce diners to fantastic restaurant experiences, leveraging advanced technology and data analytics to deliver value to restaurants, diners, and our strategic partners' loyalty programs.

  Our Culture    At Rewards Network, you'll be part of a driven and diverse team that excels in collaboration, issue resolution, and taking ownership of both personal growth and the company's success. We take pride in partnering with the world's most powerful loyalty programs to drive full-price paying customers to local restaurants through marketing services and flexible funding options.

Our engaging and rewarding environment is designed to help you gain your full potential.   Job Overview The Strategic Marketing Manager is an integral part of the restaurant marketing team at Rewards Network.  You will be responsible for creating custom, sophisticated, compelling sales and service materials for our restaurant customers and prospects.     You will partner closely with our Enterprise customer team as well as our broader Restaurant marketing team to craft compelling sales/service content and enablement for our most important customers.

 By understanding each customer segment and particular customer need, you will produce personalized, clear, concise value propositions supported by data and analysis.  You will work hand in hand with your colleagues in marketing to detail proposed customer marketing campaigns.   For current customers, you will own the creation of regular Business Review materials and proof of value tools.

 The creation of these will require exceptional analytical and communication skills to ensure that customer performance is supported by clear and effective analytics and insights.  You will partner with analysts in Finance and Data Science.  Your ability to think critically, understand complex marketing programs, distill sophisticated analysis into clear and concise conclusions, and communicate effectively will be paramount to your success in this role.    This is a hybrid position and requires in-office presence Tuesday through Thursday each week in Chicago.

What  you’ll bring to the table: (Responsibilities)  Customer Campaign Communication: Create and direct the creation of multi-channel customer marketing campaigns and offer strategies for our most important customers and prospects from concept to execution to analysis. Product & Brand Storytelling: Create compelling stories and presentations to communicate our value proposition to our most important customers and prospects.  Partner with Creative Marketing to ensure that visuals clearly communicate the specific customer objective or marketing campaign.  Partner with analysts in Finance and Data Science to ensure messages are accurate and clearly supported by data, analysis and insights.

Company Values: Exude Rewards Network’s company values: be open, honest and direct; put customers at the center of everything we do, set a high bar and achieve it, think and act like an owner and always with integrity, presume trust, celebrate others, and have fun.   Do you have the right mix of ingredients: (Requirements) A deep and extensive understanding of the restaurant industry, specifically the business of restaurants.

Exceptional ability to bring clarity to complex business situations, to apply frameworks to simplify a message, and to define the appropriate story and analysis to clearly communicate an outcome. Demonstrated experience creating clear, sophisticated marketing and sales materials: presentations, customer-facing summaries, analysis and insights. Experience working with creative tools, systems

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