Marketing Designer- Direct Mail & Digital

Marketing Designer Remote, US $53,000-70,000 plus bonus plus benefits For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position.

The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.   We are seeking a talented and detail-oriented Senior Marketing Designer to support the development of integrated marketing campaigns across direct mail and digital channels for financial services, banking, lending, and insurance clients.

This role is responsible for translating marketing strategy, customer insights, and campaign objectives into compelling creative solutions that drive engagement, acquisition, retention, and customer response. The designer should be capable of independently owning campaigns from concept through production. The ideal candidate combines strong visual design skills with an understanding of direct marketing, digital marketing, customer journey planning, and performance optimization.

They are proficient in leveraging AI-powered creative tools and workflows to accelerate concept development, enhance creative quality, support content personalization, and improve production efficiency across print and digital channels. The candidate should demonstrate the ability to integrate emerging AI technologies responsibly while maintaining brand standards, compliance requirements, and creative excellence.  Candidates must demonstrate practical experience incorporating AI-powered creative tools into the design process, including concept development, image creation, content ideation, personalization, and production workflows.

A portfolio showcasing examples of AI-assisted creative development is strongly preferred.  Key Responsibilities Creative Development & Design Design and develop integrated marketing campaigns across direct mail and digital channels. Create direct mail assets including letters, postcards, self-mailers, statement inserts, acquisition kits, and other customer communications. Design digital assets including email campaigns, landing pages, display advertising, paid social, website graphics, and customer lifecycle communications.

Translate creative briefs, audience insights, and campaign goals into effective visual solutions. Develop multiple creative concepts and campaign variants to support testing and optimization initiatives. Ensure creative consistency across all customer touchpoints and channels.  Cross-Functional Collaboration Partner with Creative Directors, Copywriters, Strategists, Account Teams, Analysts, and Production Specialists to deliver high-impact marketing campaigns.

Incorporate performance insights, customer behavior data, and testing results into creative recommendations. Present concepts and design solutions internally and support client presentations as needed. Manage revisions and stakeholder feedback while maintaining strategic and creative integrity.  Production & Execution Prepare production-ready files for print and digital deployment.

Apply hands-on direct mail production knowledge, including postal formats, envelope and window considerations, versioning, personalization, and print specifications. Package and preflight InDesign files; verify color space, image resolution, fonts, links, bleeds, and other