Performance Marketing Copywriter- Direct Mail & Digital

Performance Marketing Copywriter, Direct Mail & Digital  Remote, US $53,000-70,000 plus bonus plus benefits For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits The posted range is the hiring range for this role — a subset of the broader range available to employees over time — and reflects base salary across our national hiring scale.

Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.

Position Summary We are seeking a talented and results-oriented, experienced Copywriter to support the development of integrated marketing campaigns across direct mail and digital channels for financial services, banking, lending, and insurance clients. This role is responsible for creating compelling, customer-centric messaging that drives engagement, acquisition, retention, and loyalty while supporting business objectives and regulatory requirements.

The ideal candidate blends strong writing skills with strategic thinking, customer insight, and performance marketing expertise to craft effective communications across multiple channels and customer journeys. The successful candidate will be highly proficient in the compliant use of AI-powered tools and workflows to accelerate content development, improve creative effectiveness, enhance personalization, and increase operational efficiency while maintaining quality, compliance, and brand standards.

Key Responsibilities Copy Development & Campaign Execution Write persuasive direct response copy for direct mail campaigns including letters, postcards, self-mailers, statement inserts, acquisition kits, and customer communications. Develop digital content for email campaigns, landing pages, websites, display advertising, paid social, online video, and customer lifecycle communications. Translate creative briefs, audience insights, business objectives, and compliance requirements into effective customer-facing messaging.

Create messaging frameworks, campaign concepts, headlines, offers, calls-to-action, and content variations. Ensure message consistency and alignment across all customer touchpoints and channels.  Strategic & Cross-Functional Collaboration Partner closely with Creative Directors, Designers, Strategists, Analytics teams, Account teams, and Production specialists. Participate in campaign planning, brainstorming, and concept development sessions.

Leverage audience insights, testing results, and campaign performance data to refine messaging strategies. Present creative concepts and messaging recommendations to internal stakeholders and clients. Incorporate stakeholder feedback while preserving messaging effectiveness and campaign objectives. Performance Marketing & Optimization Apply direct response principles to maximize response rates, conversions, engagement, and customer value.

Develop messaging variants to support A/B testing, personalization, segmentation, and campaign optimization. Analyze creative performance data and customer behavior insights to continuously improve messaging effectiveness. Interpret campaign test results and distinguish among creative, messaging, offer, format, and audience variables when developing recommendations. Support integrated customer journeys that span direct mail, email, web, and digital marketing channels.  AI-Powered Content Development Utilize AI-powered platforms and tools to support research, ideation, copy development, content re