Annual Fund Manager

Description What if your fundraising expertise could turn generosity into greater community impact? As Annual Fund Manager at United Food Bank, you’ll lead annual giving strategies that grow revenue, strengthen donor retention, and inspire continued support. Using donor insights, testing, and multi-channel fundraising, you’ll help build a stronger annual giving program that fuels our mission to alleviate hunger.

Our Mission and Values: We are passionate about our Mission of Uniting Communities to Alleviate Hunger. You are most likely to find success at United Food Bank if you are motivated to embrace our values: We are Uniters – working together as one united team. We are Cultivators – with a growth mindset and willing to try new things. We are Optimists – with a positive attitude and a commitment to move our mission forward.

Position Summary: The Annual Fund Manager is responsible for the strategy, execution, and performance of United Food Bank's annual giving program. Reporting to the Director of Individual Giving, this position manages broad-based individual donor fundraising with responsibility for achieving annual revenue, donor acquisition, retention, renewal, and growth goals. The Annual Fund Manager manages direct mail, email fundraising, digital appeals, and other annual giving campaigns and uses donor data, segmentation, testing, and performance analysis to improve fundraising results.

This position works closely with Marketing & Communications to develop compelling, donor-centered campaigns that align fundraising objectives with United Food Bank's broader brand, messaging, and storytelling strategy. Responsibilities include, but are not limited to, the following: Annual Fund Strategy & Revenue Management (40%) Develop and execute United Food Bank's annual giving strategy in alignment with individual giving and overall philanthropy goals.

Manage annual fund revenue goals and regularly forecast, monitor, and report performance against plan. Develop and manage the annual solicitation and stewardship calendar for broad-based individual donors. Lead donor acquisition, renewal, retention, reactivation, and upgrade strategies. Develop donor segmentation and journey strategies that increase engagement, retention, giving frequency, and donor value.

Identify opportunities to move annual donors into mid-level and major giving programs. Partner with the Director of Individual Giving to establish annual fund goals, priorities, budgets, and performance expectations. Manage annual fund expenses and evaluate return on investment across fundraising channels and campaigns. Direct Response Fundraising (40%) Lead the strategy and performance of direct mail, email fundraising, digital appeals, giving days, and other annual fund campaigns.

Develop campaign objectives, fundraising offers, audience segments, solicitation strategies, testing plans, and performance goals. Manage external fundraising vendors responsible for direct mail and email campaign execution, including setting direction, managing timelines and deliverables, reviewing recommendations and creative, and holding partners accountable for results. Guide audience segmentation, cadence, testing, solicitation, and optimization strategies across direct response channels.

Review campaign performance with vendor partners and use results and testing insights to continuously improve fundraising outcomes. Partner with Marketing & Communications on campaign concepts, messaging, storytelling, creative direction, and alignment with United Food Bank's brand and broader communications strategy. Ensure fundraising communications are donor-centered, include clear calls to action, and support established philanthropy objectives.

Coordinate with Philanthropy Operations, Marketing & Communications, and external partners to ensure accurate data, timely execution, and effective campaign delivery. Lead the annual giving strategy for signature and seasonal fundraising campaigns. Analytics, Optimiz