Customer Marketing Manager — Advocacy, Advisory & Expansion (Demand Generation)

Description About Veryon Veryon is a leading software and technology company that exists to enable aviation teams around the world to improve efficiency and safety. Our products maximize uptime for aircraft maintenance teams through customer driven innovation and world class customer service. Veryon has more than 7,500 customers in 137 countries , serving general and business aviation, military and defense, commercial aviation, and OEM industries.

Our core values drive how we operate, collaborate, and deliver results. About the Role The Customer Marketing Manager — Advocacy, Advisory & Expansion sits within Demand Generation and owns the full customer marketing motion , turning satisfied customers into vocal advocates while using customer advocacy and engagement to create up-sell and cross-sell pipeline . Veryon’s customers include maintenance and flight operations teams responsible for keeping aircraft airworthy, including Directors of Maintenance, Chief Inspectors, Maintenance Controllers, and Flight Department leaders.

This role will build strong relationships with these technical customer audiences and translate their experiences into compelling customer stories, advocacy programs, and growth opportunities. The Customer Marketing Manager will own the Customer Advisory Board, customer storytelling and advocacy programs, lifecycle campaigns supporting account expansion, and customer engagement at industry events .

This role will have a program budget, dedicated content team support, and direct access to customers and executives. The role serves as the primary bridge between Customer Success, Sales, Product Marketing, and Demand Generation , ensuring Veryon’s installed customer base is leveraged as both a growth engine and a reference engine . Job Duties Customer Storytelling & Advocacy Interview customers, including Directors of Maintenance, Chief Inspectors, and Flight Department leaders , and turn customer experiences into case studies, video stories, testimonials, and sales proof points.  Write customer narratives and develop detailed content briefs that enable the content team to effectively execute customer marketing assets.  Build and scale a customer advocacy program encompassing reference programs, review site campaigns, case studies, testimonials, video stories, and customer speaking opportunities.  Drive customer participation in third-party review platforms such as G2 to support win rates and SEO.  Partner with Product Marketing and Sales to build a searchable customer reference library mapped to persona, industry, and use case.  Measure and report on advocacy program health, including active advocates, references delivered, review volume and velocity, and customer story pipeline.  Customer Advisory Board Own and evolve the existing Customer Advisory Board (CAB) into a structured program with a clear charter, cadence, roster strategy, and measurable outcomes.  Recruit and retain appropriate CAB members while balancing representation across products, customer segments, and account sizes.  Design and facilitate executive-level CAB sessions and ensure appropriate follow-up after each session.  Capture and communicate CAB insights to Product, Product Marketing, and Demand Generation teams.  Ensure CAB feedback results in measurable improvements to product roadmap, messaging, and customer strategy .  Expansion Marketing Design and execute always-on and campaign-based programs designed to generate expansion pipeline across the existing customer base.  Segment the installed customer base by product, customer segment, and lifecycle stage to identify and prioritize expansion opportunities.  Build and manage lifecycle nurture campaigns in HubSpot , including segmentation, workflows, copy, and quality assurance.  Align lifecycle campaigns with product adoption milestones and renewal timing.  Partner with Customer Success and Sales to align ma