Sales Consultant
Job at a glance
Description Lynnwood, WA | BMW | Luxury performance brand | Automotive experience preferred | Hospitality and sales experience welcome | Pacific Northwest | Seattle metro | Snohomish County | Veterans encouraged to apply | $50,000 - $120,000+ OTE Strong candidates have come from automotive, luxury hospitality, outdoor and lifestyle industries, technology, financial services, and high-end retail. IS THIS YOU?
• You're a relationship-first sales professional who leads with honesty, earns trust through preparation and follow-through, and takes genuine pride in every guest experience you create • You have automotive or consultative sales experience -- or a background in hospitality, luxury retail, or another client-facing role -- and you're ready to represent a brand that guests are genuinely passionate about • You want to build a real book of business in the Seattle metro's most active luxury corridor, where the BMW brand opens doors and the right consultant keeps them open WHO WE ARE Swickard Auto Group is a hospitality company that happens to sell and service cars.
We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time. BMW of Lynnwood sits at the heart of Snohomish County's rapidly growing corridor -- one of the most active automotive markets in the greater Seattle area.
BMW buyers here are enthusiasts who choose the brand for real reasons: performance, engineering, and what it represents. They return to the consultants who match that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach that makes every interaction feel effortless. WHAT YOU'LL DO • Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have • Guide guests through the BMW lineup with growing product knowledge and confidence -- connecting performance, technology, and design to what matters most to each buyer • Present vehicles and conduct test drives that bring the BMW driving experience to life • Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use • Collaborate with finance and management to deliver a transparent, pressure-free purchase experience • Meet monthly targets while maintaining strong guest satisfaction scores • Stay current on BMW's full lineup, technology features, and growing EV and PHEV offerings • Represent BMW of Lynnwood and Swickard's hospitality standard in every guest interaction WHAT WE'RE LOOKING FOR • Automotive sales experience preferred -- candidates from luxury hospitality, high-end retail, outdoor and lifestyle industries, financial services, and other consultative backgrounds are encouraged to apply • Genuine enthusiasm for the BMW brand -- performance, technology, and design are real talking points in this market and the best consultants believe in them • Relationship-first approach -- you listen before you present and earn trust before you ask for the sale • Self-motivated with a consistent track record of follow-through and results • Clear, honest communicator -- BMW buyers are informed and appreciate a consultant who respects that • Comfortable with CRM tools and digital communication -- or quick to learn them • Valid driver's license with a clean driving record WHAT WE OFFER • OTE of $50,000 - $120,000+ annually • Paid BMW brand and product training from day one • Medical, dental, and vision insurance • Life insurance and supplemental coverage options • Paid time off and paid holidays • Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard • Employee vehicle purchase and service discounts WHY BMW OF LYNNWOOD • Lynnwood sits at the center of Snohomish County's fastest-growing corridor -- a strong, expanding market with consistent BMW buyer traffic and real earning po