Job at a glance
Company Description About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.
For more information about AbbVie, please visit us at  www.abbvie.com . Follow @abbvie on  LinkedIn,   Facebook ,  Instagram ,  X  and  YouTube. Job Description Job Description   Overview: Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all North Cluster Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics.
Stakeholder addressed: Internal: Brand Teams, In-field Team, Affiliate Management Team in general, Area Commercial Director External : KOLs, HCPs, Medical Associations, Medical Institutions, Logistic Operators, Distributors, Pharmacies. Portafolio Alignment: Eye Care that includes Retinal Diseases, Glaucoma and Tears portfolio Authority/ Reporting lines: Reports to BUD Specialties Geographic Mobility: Open and willing to relocate outside of Colombia for future opportunities.
Responsibilities: Strategic Leadership: Develop and execute the business unit strategy for Eye Care TA that includes Retinal Diseases, Glaucoma and Tears portfolio ensuring alignment with corporate objectives and market opportunities. Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story.
Team Management: Lead, inspire, and develop high-performing marketing and sales teams, fostering a collaborative and results-oriented culture. Under their responsibility: Product Managers, District Manager, and In-field Teams Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups.
Commercial Execution: Drive sales growth through targeted marketing initiatives, competitive positioning, and effective resource allocation. Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives. Stakeholder Engagement: Build and maintain relationships with key opinion leaders, healthcare providers, payers, and patient organizations.
Validate, together with SFE, the incentive plan each quarter. Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets. Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region. Lead the Brand Team, providing input for the Marketing function.
Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each. Guide the design and implementation of all Marketing activities, to include: Innovative Marketing tactics to deliver holistic solutions. Traditional and non-traditional partnerships. Multi-channel opportunities to strengthen campaigns. Multi-stakeholder initiatives.
Ensure all in-field materials are aligned to Strategic Objectives of the Brand. Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols. Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans. Ensure team compliance with all appropr