Email Marketing Operations Specialist (12-month contract)

Company Description WHO WE ARE Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories – big and little – connect us. Indigo is our customer’s happy place – for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day. We Will Hire, Inspire, Promote and Retain the Best – A’s Hire A’s.

We Will be Customer Centric. We Will Be Data Driven – System Thinking – Entrepreneurial. We are Committed to True and Shared Value Creation. We Will be Human-Centered and AI Enabled. We are Committed to Caring About Each Other, Our Communities, Our Environment. Job Description The Email Marketing Operations Specialist is responsible for supporting the day-to-day execution and quality assurance of Indigo’s email marketing program, with a primary focus on campaign deployment, audience and list validation, email code, reporting, and basic technical support.

Working closely with the Email Marketing team, this role helps ensure campaigns, automated Journeys, and personalized experiences are accurately configured, thoroughly tested, and delivered on time. By supporting recurring operational and technical work, this position will create additional capacity for the team to focus on personalization, automation, testing, and strategic initiatives. KEY PERFORMANCE METRICS Target 98% on-time deployment of assigned email campaigns, supported by thorough pre-send testing and validation.

Deliver fully validated campaigns through 100% completion of all required setup, audience, code and data checks before launch Ensure 100% of assigned campaigns complete all required QA and personalization validation prior to launch, with zero preventable customer-impacting errors. Validate all deployed campaigns by the next business day, identifying and escalating any issues requiring corrective action.

Complete assigned campaign reporting accurately and on time for the weekly reporting cycle. Acknowledge 100% of email-related tickets within 5 business days and drive each issue to resolution or escalation as quickly as possible. Reliable operational support for automation and personalization initiatives. KEY Responsbilites  Functional Build, test, schedule, and deploy promotional email campaigns in Iterable.

Configure audiences, suppression logic, personalization, tracking, and send settings. Perform campaign QA across content, links, products, legal copy, code, rendering, and customer experience. Support A/B and multivariate testing by configuring test groups, validating campaign variations, confirming audience splits, and ensuring results can be measured accurately. Test personalized and dynamic content using representative customer profiles to confirm customer attributes, conditional logic, recommendation outputs, and fallback experiences work as intended.

Validate audience lists, segmentation criteria, customer data, catalog information, and expected send volumes before deployment. Support recurring campaigns, automated Journeys, triggered emails, templates, and reusable campaign components. Complete basic HTML/CSS updates and triage email bugs, operational requests, and user tickets. Support campaign reporting, including the validation of test results, personalization performance, audience counts, and campaign metrics.

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