Senior Lifecycle Marketing Manager (Remote)

Company Description Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.  We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals.

We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you!

Job Description Alliance Animal Health is seeking a Senior Manager, Lifecycle Marketing to lead lifecycle marketing across our growing network of veterinary hospitals.  Reporting to the Director of Growth Marketing, this role will leverage client and patient data to create relevant, timely communications that strengthen client relationships, increase visitation frequency, and support growth across our hospitals.

This person will own lifecycle strategy and execution across email, SMS, and other owned channels, building programs that reach clients at meaningful moments throughout their relationship with their veterinary hospital.  The Sr. Manager, Lifecycle Marketing will also help grow and evolve our lifecycle marketing capabilities, using segmentation, automation, personalization, testing, and measurement to build programs that are effective, scalable, and continuously improving.  The ideal candidate is a strategic, hands-on lifecycle marketer who is curious about client behavior and excited by the opportunity to turn data into action.

They are analytical, collaborative, and comfortable moving between strategy and execution, from identifying an opportunity to building a campaign, measuring its impact, and applying those learnings to what comes next.    Lifecycle Strategy & Growth  Own lifecycle marketing strategy across key stages of the client journey, including onboarding, engagement, retention, repeat visits, service adoption, reactivation, and win-back.  Use client behavior, pet and service data, campaign performance, and business priorities to identify opportunities for growth.  Create scalable approaches that can work effectively across our hospital network while allowing for relevant local and client-level personalization.  Segmentation, Automation & Campaign Execution  Develop audience and segmentation strategies using client behavior, pet characteristics, service history, engagement, location, and other relevant signals.  Build, launch, and optimize lifecycle campaigns and automated journeys across email, SMS, and other owned communication channels.  Create trigger-based programs that respond to meaningful moments in the client journey, including onboarding, preventive care needs, upcoming visits, retention opportunities, and reactivation.  Partner with Creative to develop and evolve best-in-class email templates, with hands-on responsibility for HTML development, campaign builds, QA, and deployment within our marketing platform.  Build scalable campaign processes, templates, and best practices that improve the speed, quality, and consistency of lifecycle