Marketing Manager-Canada

At Starkey, we are in the business of connecting people and changing lives. As a world leader in the manufacturing and delivering of advanced hearing solutions, we go to work each day to ensure every person on the planet has the opportunity to hear their very best. Founded in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems.     Headquartered in Eden Prairie, Minnesota, Starkey has more than 5,000 employees globally, operates 29+ facilities and does business in more than 100 markets worldwide.

Here’s a video about the people behind Starkey’s groundbreaking innovation:   https://www.youtube.com/watch?v=GjhRQ7qzlI0  JOB SUMMARY DESCRIPTION  The Marketing Manager, Canada is accountable for leading the strategic marketing direction and execution for Starkey Canada. This position serves as the primary liaison between Starkey Canada's commercial organization and Corporate Marketing, ensuring all Canadian marketing initiatives, communications, and collateral remain aligned with global brand standards and strategic objectives.

The role partners closely with Canadian sales leadership to identify market opportunities, develop growth strategies, and translate customer and market insights into actionable commercial programs. Additionally, this position provides leadership and oversight to Starkey Canada's retail marketing support function, ensuring customers receive expert guidance and access to effective marketing services and solutions that drive business growth.

The Marketing Manager is also accountable for the planning, execution, and evaluation of all customer-facing events, trade shows, meetings, and commercial engagement activities across Canada.     JOB RESPONSIBILITIES Act as the primary liaison between Starkey Canada and corporate marketing   Partner closely with Corporate Marketing to ensure all Canadian marketing initiatives are aligned with global brand standards, messaging, product positioning, and strategic priorities.

  Coordinate the adaptation and localization of global marketing campaigns, materials, product launch assets, and customer communications for the Canadian marketplace.   Ensure consistency across all customer-facing marketing collateral, digital content, promotional programs, and communication channels.   Advocate for Canadian market requirements and customer needs within global marketing planning discussions.

  Partner with sales leadership to identify and execute market opportunities   Serve as a strategic business partner to the Canadian sales organization.   Collaborate with sales leadership to identify market trends, growth opportunities, competitive threats, and customer needs.   Develop commercial marketing strategies designed to drive revenue growth, customer acquisition, market share expansion, and customer retention.

  Develop and maintain marketing performance metrics to assess program effectiveness and business impact.   Drive accountability and execution of the marketing process and initiative.     Lead Canada retail marketing function and customer marketing support services   Serve as Starkey Canada subject matter expert on retail marketing services and customer marketing support programs.

  Directly manage and develop the Retail Marketing Specialist position.   Ensure customers receive timely, effective, and value-added marketing consultation and support.   Evaluate current marketing services and identify opportunities to enhance customer adoption and ROI.   Lead event strategy, planning, and execution   Accountable for planning, coordination, execution, and measurement of all Starkey Canada events and commercial engagement activities.

  Manage customer meetings, sales meetings, product launch events, partner events, trade shows, educational programs, and national conference