Paid Media Specialist - Temp

Job Summary The Paid Media Specialist is responsible for supporting UFCU’s paid media strategy across digital and traditional channels, including performance marketing, local media buys, and publisher partnerships. This role supports the team with media planning, execution, and optimization, while ensuring strong oversight of spend tracking, creative delivery, and performance outcomes. This role is hands on and highly collaborative, combining frequent performance analysis with close cross- functional partnerships to guide ongoing media optimization.

The ideal candidate collaborates closely with Digital Growth Marketing Manager, Product Marketing Managers and the Creative team to align media strategy, messaging, and asset delivery, while also coordinating with multiple agencies and media partners. They are comfortable transitioning work in house and evaluating performance independently, making thoughtful recommendations and optimizations without relying solely on agency input.

This role ensures media investments are efficient, compliant, and member focused. The Paid Media Manager reports to the Digital Growth Marketing Manager. About UFCU Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures .

In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations , we are guided by our values: Purposefully Member-Obsessed We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

Possibilities Reimagined We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights. Performance Excellence Rooted in Unwavering Integrity We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Essential Functions Paid Media Strategy, Planning & Buying Lead with manager the paid media strategy across digital and traditional channels, including paid search, paid social, display, local publishers, print, and emerging media opportunities. Define channel mix, spend allocation, pacing, and media priorities aligned to acquisition, engagement, and brand goals. Coordinate and support media buys directly where appropriate, partnering with publishers and vendors on pricing, placement, and flighting.

Support transitions of media responsibilities from agency led execution to in-house management as applicable. Serve as a primary internal partner in paid media planning, prioritization, and performance discussions. Campaign Execution, Creative Management & Optimization Manage hands on execution and optimization of paid digital campaigns across platforms. Coordinate creative asset delivery and execution, including creative rotations, refreshes, and versioning across channels.

Analyze campaign performance and contribute optimization recommendations through regular performance reviews and testing cycles. Design and execute A B and multivariate tests across creative, audiences, formats, and placements. Identify opportunities to improve efficiency, strengthen performance, and scale effective approaches. Agency & Vendor Management Coordinate work across multiple agencies and media partners, ensuring alignment to strategy, timelines, and performance expectations.

Review and evaluate agency recommendations, validating assumptions, performance drivers