Job at a glance
KEY RESPONSIBILITIES Regional Marketing Strategy & Planning Lead the marketing strategy, annual plan, and quarterly priorities for the assigned sub-region, vertical, or priority market cluster, translating Convergint's global integrated marketing direction and regional growth priorities into clear activation plans. Own the operating rhythm for the assigned scope, including intake, prioritization, weekly/biweekly check-ins, monthly performance reviews, and quarterly business reviews.
Maintain the integrated calendar, scorecard, and plan-on-a-page to provide clear visibility into what is running, when, why, and what is required. Make tradeoff and prioritization recommendations across markets, campaigns, events, partner activity, budget, and team capacity, and escalate conflicts or disconnected one-offs as needed. Advise senior regional and sales leaders on market opportunities, risks, capacity constraints, investment decisions, and resource needs.
Campaign Portfolio & Market Activation Direct the portfolio of integrated campaigns, field marketing, and market-specific activations for the assigned scope. Translate global campaigns into market-level plans, including objectives, audiences, channel mix, localization requirements, sales enablement, and timing. Partner with sales and regional leadership to identify priority verticals, accounts, and customer segments that require marketing support.
Drive field adoption by setting clear standards for what to run, when to run it, how to execute, and how to measure success using approved tools, templates, and playbooks. Maintain messaging, brand, and localization consistency through COE-approved pathways while allowing for market nuance where appropriate. Events & Field Marketing Set the event and field marketing plan for the assigned scope in partnership with sales, regional leadership, global events, and relevant COEs.
Prioritize the event portfolio based on business impact, pipeline potential, strategic accounts, partner alignment, customer engagement, and brand presence. Ensure each major event has defined objectives, audience targets, partner participation, pre-event promotion, sales follow-up motion, and success metrics. Own standardized post-event debriefs and readouts to evaluate outcomes, pipeline influence, lessons learned, and future investment recommendations.
Partner Marketing & MDF Coordination Lead partner marketing activation within the assigned scope under established governance, including MDF/funding rules, approvals, brand standards, partner participation, and reporting. Ensure regional teams understand the MDF model, including what should be routed through Global Marketing and when local CTC-specific partner activity is appropriate.
Coordinate with global partner marketing, sales, and regional stakeholders to align partner activities to priority campaigns, events, verticals, and market needs. Flag misaligned partner requests early and recommend alternatives that support the regional plan and company standards. Services / Offer Support & GTM Partner with offer owners, services leaders, sales, and COEs to bring priority services and offers to market through consistent messaging, packaging inputs, launch planning, and go-to-market activation.
Identify regional proof points, customer stories, vertical nuances, and market insights that strengthen relevance while maintaining core global positioning. Ensure the minimum viable asset set, sales enablement, launch communications, and adoption plan are in place for regional execution. Monitor market readiness and sales adoption for priority services and offers. Internal Communications & Regional Cascade Own the cascade plan for global marketing updates and key initiatives within the assigned scope, ensuring message consistency, timing discipline, and leader readiness.
Equip the in-region team, sales leaders, and regional business leaders with clear talking points, templates, and