Social Media & Content Manager

Job Title:  Social Media & Content Manager   Department:  Marketing   Reports to:  VP of Marketing   The Social Media & Content Manager is an in-person, on-property role responsible for bringing the Camelback Resort brand to life across social media, digital channels, and the resort website. This highly creative and guest-focused role develops engaging content that inspires visits, builds community, supports revenue goals, and showcases the resort’s year-round experiences.

  The ideal candidate is a strong storyteller who thrives in a fast-paced environment, understands social trends, and can confidently move between filming on the mountain, writing website copy, responding to a guest’s direct message, and managing the resort’s online reputation.   Primary Responsibilities:   Develop and execute social media strategies that support Camelback Resort’s brand, marketing campaigns, events, promotions, and revenue goals.

  Create, capture, edit, and publish engaging photo, video, and written content across platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging channels.   Maintain a comprehensive social media content calendar that reflects seasonal priorities and resort-wide initiatives.   Write creative, accurate, and brand-aligned captions, stories, scripts, promotional copy, and other digital content.

  Monitor social media trends, platform updates, cultural moments, and competitive activity to identify new content opportunities.   Attend resort events and capture real-time content.   Collaborate with internal departments to highlight lodging, skiing, snowboarding, waterparks, mountain adventures, food and beverage, retail, special events, and associates.

  Coordinate influencer, creator, and user-generated content opportunities as needed.   Ensure all content follows established brand standards, voice, and visual identity.   Monitor and respond promptly and professionally to social media direct messages, comments, mentions, tags, and guest inquiries.   Manage and respond to Google reviews in a timely, thoughtful, and brand-appropriate manner.

  Escalate guest concerns to the appropriate departments and follow through to help ensure resolution.   Monitor online conversations and guest sentiment, identifying recurring concerns, opportunities, and emerging issues.   Create, edit, publish, and regularly review website content to ensure information is accurate, engaging, current, and aligned with marketing priorities.

  Update promotional pages, event listings, attraction details, operating information, dining content, FAQs, and other guest-facing website sections.   Partner with resort departments to gather and verify hours, pricing, policies, and operational information before publication.   Track and report on social media performance, engagement, audience growth, sentiment, website content performance, and campaign results.

  Use performance insights to recommend content improvements and new opportunities.   Collaborate with Marketing, Public Relations, Graphic Design, Digital Marketing, Sales, Operations, Human Resources, and external agency partners.   Maintain response guidelines and ensure the resort’s tone remains helpful, positive, authentic, and consistent across digital channels.

  Engage proactively with followers, guests, community partners, and relevant accounts to build relationships and strengthen brand loyalty.   Apply basic search engine optimization best practices, including page titles, headings, keywords, links, and image descriptions.   Regularly review the website for outdated information, broken links, inconsistent messaging, and opportunities to improve the guest experience.

  Support website launches,