Brand & Experience Lead

About us Southern Cross Health Insurance is shaping a healthier Aotearoa New Zealand. Our purpose is simple: empowering our members to live well for longer. We're here to give peace of mind through timely access to quality care, inspire healthier living, and lead positive change across the health system. As a New Zealand-owned, member-based organisation, we're building a future where wellbeing is at the heart of everything we do -- delivering exceptional value for our members and creating an environment where our people thrive.

Now is an exciting time to join us. You'll be part of a high-performing, values-driven team where people are at the heart of everything we do -- and in return for your talent, you'll have the opportunity to grow, make an impact, and be proud of the difference your work makes. About the role We’re looking for an experienced Brand & Experience Lead to champion the Southern Cross Health Insurance brand, both externally and across our organisation.

This is an influential leadership role with accountability for strengthening the appeal and uptake of our brand and offerings across existing and prospective individual and business customers. You’ll bring our brand to life across every touchpoint, ensuring it shows up cohesively through our marketing, digital channels, events, customer experiences and cross-functional teams. In this role, you will   Champion and evolve the Southern Cross brand, ensuring it shows up consistently and meaningfully across every customer, member and employee touchpoint.

Lead a high-performing team to deliver integrated brand, content, events and marketing initiatives that strengthen engagement, reputation and growth. Shape and execute brand strategies that grow brand affinity, support business priorities and position Southern Cross as a trusted proactive health partner. Partner with stakeholders across the business and external agencies to bring the brand to life, maximise marketing investment and deliver exceptional member experiences.

You’ll have the opportunity to lift our creativity and relevance as we continue evolving as a proactive health partner. You will help ensure our brand is more than a visual identity, embedding a clear and authentic brand experience across the many ways our people, members, customers and partners interact with us. About you   You’ll be an accomplished brand leader who understands how to build, protect and embed a brand across an organisation.

You’ll be equally comfortable setting strategy, influencing senior stakeholders, developing people and working closely with teams to bring ideas to life. You’ll bring   Proven success leading brand strategy, customer engagement and marketing initiatives within a complex, customer-focused organisation. Experience building and embedding strong brands across multiple channels, teams and customer touchpoints.

An empowering leadership style, with a track record of developing high-performing teams and leading change successfully. Strong commercial acumen, stakeholder management skills and the ability to translate strategy into measurable business outcomes. Experience within insurance or financial services could be valuable, but it is not essential. We’re open to leaders from other strong consumer or member-based organisations who can demonstrate how they have strengthened a brand and embedded it across an enterprise.

Our values, who we are and what’s important to us   Ngākau nui . Āhurutanga . Tikanga. Join a team that’s always there, always real, always true . If you thrive in a purpose-driven, diverse and supportive culture, we think you’ll love working with us. What we offer you   Five days of wellbeing leave per year   Health insurance for you and your immediate whānau   Life insurance cover and discounts on pet and travel insurance   Extra parental leave benefits and financial wellbeing support   The ability to participate in our workplace wellbeing pr