Job at a glance
How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.
Work Shift Job Summary: The Brand Graphics Manager serves as the steward of Wellstar's visual identity, responsible for developing, governing, and evolving the organization's brand graphics standards across the enterprise. Reporting to the Director, Creative, this role leads the creation and management of comprehensive brand guidelines, ensuring that all visual expressions of the Wellstar brand reflect a consistent, compelling, and differentiated identity.
The Brand Graphics Manager partners closely with marketing, communications, digital, service line, and operational teams to translate brand strategy into clear graphic systems that strengthen recognition, trust, and engagement. This position is responsible for building and maintaining Wellstar's visual identity system, including graphic standards, design frameworks, templates, and brand assets used across print, digital, environmental, and multimedia channels.
As the organization's subject matter expert on brand graphics, the Brand Graphics Manager establishes governance processes, enforces adherence to brand standards, and provides guidance and consultation to internal stakeholders and external partners. Through proactive stewardship and continuous refinement of the visual identity, this role ensures consistency and excellence in how the Wellstar brand is represented across every touchpoint.
Core Responsibilities and Essential Functions: Brand Identity Strategy and Stewardship Lead the development, evolution, and governance of Wellstars visual identity system, including graphic standards, design frameworks, templates, and asset libraries. Ensure the brand remains distinctive, contemporary, and aligned with organizational strategy Brand Standards Management and Compliance Establish, maintain, and enforce enterprise-wide brand graphic guidelines across all marketing, digital, communications, and operational channels.
Review materials and provide direction to ensure consistency and adherence to standards Creative Consultation and Cross-Functional Partnership Partner with marketing, communications, digital, service line, and operational leaders to translate business objectives into cohesive visual solutions. Serve as the organizations primary advisor on brand graphics and visual identity matters Design Systems, Tools, and Asset Management Develop and manage brand toolkits, templates, digital asset libraries, and design resources to enable efficient and scalable execution across the system.
Identify opportunities to improve processes and workflows Education, Training, and Governance Create training programs, documentation, and communication plans that educate internal teams, agencies, and vendors on Wellstar's visual identity standards and governance processes Industry Trends and Continuous Improvement Monitor industry trends, emerging technologies, healthcare branding best practices, and competitive activity to recommend enhancements to Wellstar's visual identity system Performs other duties as assigned Complies with all Wellstar Health System policies, standards of work, and code of conduct.
Required Minimum Education: Bachelors Advertising or Bachelors Art or Bachelors Design or Bachelors Business Administration/Management or Bachelors Marketing or Bachelors Other / Related Field 5 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement. Required Minimum License(s) and Certification(