Commercial Finance Manager

KEY ACCOUNTABILITIES   1. Commercial Performance Steering & Financial Analysis   Lead financial analysis and performance diagnostics to support profitable growth across channels, customers, brands, and portfolios. Provide actionable insights on sales performance, profitability drivers, stock-in-trade, depletions, market dynamics, and investment effectiveness to support commercial decision-making.

Partner with Commercial and Trade Marketing teams to foster commercial strategy through scenario modelling, forecasting, and fact-based financial recommendations. Lea d resource allocation analysis across channels, customers, and brands to ensure investments are directed toward the highest value growth opportunities and strategic priorities. Evaluate new product launches, customer initiatives, and business opportunities through comprehensive P&L simulations, risk assessments, and strategic recommendations.

Support reviews of PR Vietnam key battlegrounds and strategic priorities, identifying performance gaps, opportunities, and actionable measures toward objectives. 2. Business Performance Management & Reporting   Oversee the integrity, automation, and scalability of commercial data and reporting systems, including sell-in, depletion, trade inventory, pricing, A&D, and A&P, ensuring timely and accurate reporting across platforms such as Excel, Power BI, and Polaris.

Lead the preparation and delivery of high-impact performance reviews, forecasts, executive dashboards, and business updates for internal and regional stakeholders, covering Net Sales, Volume, Gross Profit, Operating Profit, A&P, trade investment, and customer profitability. Drive performance transparency by enhancing reporting frameworks, identifying risks and opportunities, and translating analysis into clear recommendations and corrective actions.

3. Strategic Business Partnering & Financial Leadership   Act as the primary strategic finance business partner to Commercial and Trade Marketing, providing constructive challenge and financial guidance on commercial priorities, investment allocation, customer initiatives, and A&P governance. Drive ROI-focused investment decisions through robust pre- and post-evaluation frameworks, embedding financial discipline and a value-driven mindset across Commercial and Trade Marketing teams.

Es tablish and continuously improve promotion effectiveness and ROI measurement frameworks, providing actionable recommendations to optimize trade investments, A&P spending, and commercial activation performance. Strengthen cross-functional collaboration and customer-level P&L ownership, enabling teams to make informed and profitable decisions. Represent Finance in management and regional performance reviews, clearly communicating financial implications, opportunities, and risks to influence commercial priorities and resource allocation.

4. Commercial Projects & Transformation   Provide financial expertise and analytical support for strategic commercial projects, business cases, and investment decisions. Support cross-functional commercial projects, ensuring financial rigor, strategic alignment, and disciplined execution. Collaborate with project teams to deliver transformation initiatives that enhance commercial effectiveness, profitability, and operational efficiency.

Drive scope of work toward Fit-for-purpose mindset by leveraging simplification, synchronization in process and data points      5. Executive-Level Ad-hoc & Governance   Other ad-hoc tasks related to Commercial Finance scope required by line manager or Top Management. JOB REQUIREMENTS   Education & Experience   Bachelor d egree of Account ancy & Finance . Proven working experience with minimum of 7-10 years of solid F inance experience in a corporate , international environment, preferably in FMCG industry with strong commercial footprint Functional & Leadership Competencies   Excellen