Digital Sales Lead – Energy & Industrial Digital Solutions

At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to: HUB Digital Sales Manager __ Your role and tasks ABB is accelerating digital growth across Energy Industries, and we are looking for a commercially driven Digital Sales Lead to drive this journey in Denmark.

This is a senior sales role with significant influence on how ABB positions and grows its digital portfolio across industrial software, asset performance management, optimization, energy management, and advanced analytics solutions. You will be responsible for developing new business opportunities, building a strong sales pipeline, and leading value-based sales conversations with customers across the Danish market.

Success in this role is about understanding customer challenges and translating ABB's digital capabilities into measurable business outcomes. Rather than focusing solely on products and features, you will help customers improve reliability, efficiency, sustainability, and operational performance through digital transformation initiatives. As Digital Sales Lead for Denmark, you will be part of ABB's Northern Europe Digital Sales organization, working closely with Growth Leaders, Solution Consultants, and technical specialists.

Together, these teams combine commercial, industry, and technical expertise to create customer value, accelerate growth, and support customers throughout their digital transformation journey. Your responsibilities will include Develop and execute the Danish digital growth strategy aligned with Northern Europe and global priorities. Drive new business development and create demand for ABB's digital solutions across Energy and Process Industries.

Build, qualify, and convert a healthy sales pipeline through proactive customer engagement and market development activities. Lead consultative, outcome-based sales processes focused on solving customer challenges and delivering measurable business value. Engage decision-makers across operations, engineering, maintenance, production, and executive leadership teams. Work closely with ABB's Northern Europe Digital Sales team, Solution Consultants, Growth Leaders, and local sales organizations to maximize customer success and market growth.

Identify opportunities to expand ABB's footprint through digital transformation initiatives and long-term customer partnerships. Maintain strong opportunity governance, forecasting accuracy, and CRM discipline. Qualifications for the role Proven track record of driving B2B sales growth through complex solution selling and value-based commercial engagements. Demonstrated success in building pipelines, creating demand, and developing new business opportunities in competitive markets.

Strong consultative sales approach with the ability to identify customer challenges and translate them into compelling business value propositions. Experience selling digital solutions, software, industrial technology, automation, technical services, or similar value-driven offerings. Skilled at engaging, influencing, and building relationships with stakeholders at all organizational levels, from operational teams to senior decision-makers.

Commercially driven, self-motivated, and energized by identifying opportunities, creating momentum, and delivering results. Understanding of energy, process, manufacturing, or other asset-intensive industries, combined with a strong interest in industrial and digital technologies. Able to work independently while collaborating effectively across a Northern Europe and matrix-based organization, leveraging support from Solution Consultants and subject matter experts.

More about us At ABB, we have a clear goal of promoting diversity and inclusion in terms of gender, LGBTQ+, disability, ethnicity, and age. Together, we have embarked on