Director, Brand Management

Grow with us... Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us. It’s an exciting time at Starwood Hotels as we have significant global expansion underway with locations such as Cabo, Dubai, Maldives, and beyond, in our future!

With our growth comes new opportunities to hire even more extraordinary people as we branch out into new territories. Here’s what we’re currently looking for: Director, Brand Management. What is this role all about? The Director of Brand Management is a key member of the Home Office Brand Marketing team for Starwood Hotels and its brands around the world. This role is responsible for evolving and activating brand positioning across all aspects of the guest journey, ensuring the brand is expressed consistently and meaningfully across experiences, communications, and marketing channels.

This individual leads brand pull-through across key touchpoints of the customer experience and helps define the strategic proof points, concepts, and initiatives that bring each brand to life as the portfolio grows globally. The role also identifies opportunities to infuse the brand experience with new and innovative thinking, including emerging technologies, shifting consumer expectations, and cultural trends.

Serving as a key liaison between Brand Marketing, Operations, and other critical Home Office corporate teams, this role helps ensure brand strategy is translated into clear, actionable standards and experiences across the organization. Working closely with cross-functional partners, including the Creative team, this individual ensures execution remains on strategy and aligned with the brand vision across the full customer journey.

The individual in this role serves as the voice of the target consumer, representing the brand vision in all aspects of the experiences we create and deliver. BRAND STRATEGY & POSITIONING Define, evolve, and articulate the brand positioning for each brand, ensuring clear strategic direction across guest-facing and internal touchpoints. Serve as a steward of the brand vision, ensuring it is expressed consistently across the customer journey, team member experience, and brand communications.

Identify opportunities to strengthen and modernize the brand through innovation, emerging technologies, consumer insights, and cultural trends. Develop and refine brand proof points, experience concepts, and strategic initiatives that support portfolio growth and differentiation. BRAND OPERATIONS & CROSS-FUNCTIONAL LEADERSHIP Act as a key liaison between Brand Marketing, Operations, and other critical Home Office teams to ensure brand strategy is effectively translated into operational standards and execution.

Partner with Operations, Procurement, and Design on OS&E development and standardization, uniform design and development, and other physical brand touchpoints. Lead the development and ongoing evolution of brand standards in collaboration with Operations and People Operations. Support key cross-functional initiatives such as brand immersions, training content, employer branding, mentorship, DEI-related programming, and other team member experience efforts.

Build strong relationships across the organization to align stakeholders, drive progress, and embed brand thinking into decision-making. GUEST EXPERIENCE & PROGRAM DEVELOPMENT Shape the end-to-end customer journey by identifying and developing branded experience touchpoints and proof points. Lead the development of signature guest experience programs, such as sustainability pull-through, family programming, pet programming, and other brand-defining initiatives.

Ensure that all aspects of the experience reflect the brand in thoughtful, differentiated, and operationally via