Director, Corporate Communications
bankatfirst.wd1.myworkdayjobs.com
Job at a glance
We do the right things, right now. We do them in a way that is relevant to our clients. Become a part of our history as it continues to be written! If you are interested and qualified for this role, we invite you to apply. The Director of Communications & Public Relations leads the Bank’s enterprise communications, public relations, executive messaging, and key associate engagement communication strategies.
This role serves as a strategic advisor to executive leadership and partners closely with Human Resources, Marketing, Legal, Compliance, Retail, Operations, IT, Facilities, and business line leaders to ensure communications are clear, consistent, timely, compliant, and aligned with the Bank’s brand, culture, and strategic priorities. The position is responsible for setting strategy, standards, governance, messaging direction, and quality expectations.
The role will matrix manage cross-functional teams and partners responsible for execution across communications, events, internal platforms, multimedia content, and associate engagement programs. Essential Functions/Responsibilities Develop and lead an enterprise communications strategy that supports the Bank’s strategic objectives, reputation, culture, associate engagement, client experience, and brand awareness.
Serve as a strategic communications advisor to executive leadership, Human Resources, Marketing, Retail, Legal, Compliance, Operations, and other business partners. Lead executive communications strategy, including messaging, presentations, talking points, speeches, scripts, video messages, leadership updates, town halls, and enterprise announcements. Oversee internal communications strategy, including communication planning, editorial standards, message consistency, governance, and associate engagement communications.
Support communication strategy, content standards, publishing cadence, and governance for The Path, the Bank’s internal communications platform. Support enterprise brand governance to ensure consistent application of the Bank’s brand voice, visual identity, templates, signage, branch materials, client letters, recruiting materials, presentations, event materials, and other key touchpoints. Partner with Marketing to align communications and brand governance with campaigns, advertising, product marketing, digital content, social media, and growth initiatives.
Lead public relations and reputation management strategy, including media relations, press releases, public statements, external announcements, media protocols, and executive media preparation. Support the Bank’s crisis communications plan in partnership with executive leadership, Legal, Compliance, Risk, HR, Operations, IT, Retail, and Marketing. Provide communications strategy and brand oversight for major corporate events, leadership forums, client events, community events, internal meetings, and recognition programs.
Lead messaging, branding, presentation strategy, scripts, executive remarks, and communication planning for Leader’s Circle quarterly and annual events recognizing top performers. Partner with Human Resources and Marketing to strengthen the Bank’s recruiting brand and employer value proposition through job posting language, career materials, social content, associate stories, hiring event messaging, and onboarding communications.
Establish standards for client letters, institutional notices, branch communications, signage, presentations, and other recurring communications to ensure materials are clear, accurate, compliant, client-friendly, and brand-aligned. Advance the Bank’s use of multimedia, digital, social media, and AI-enabled communication capabilities, including video, graphics, digital storytelling, presentations, content planning, workflow efficiency, and communication measurement.
Establish expectations for responsible and compliant use of AI in communications, including accuracy, confidentiality, data protection, approval workflows, and brand voice