Job at a glance
What You Will Do As the Manager, Brand Migration, you will lead the end-to-end migration of a current business brands to a new business brand in a market. You will drive the planning, governance, execution and adoption of effective brand migration strategies across all customer , employee, marketing and partner touchpoints to ensure a seamless, consistent and compliant brand experience. This role serves as the central orchestrator across Marketing, Communications, Sales, Digital, Operations, Facilities, Legal, Procurement in the local market to successfully implement the brand migration.
You will develop the most impactful migration plan, establish a project stakeholder team and project management workflows and progress reporting while solving for clear brand standards and guidance to steer the execution of the brand migration across physical and digital brand touchpoints while minimizing business disruption and protecting brand equity. This role is offered on a 12-month fixed-term basis.
How You Will Do It Brand Migration Strategy & Planning Lead development of comprehensive brand migration plan, stakeholder map and project management approach Define migration scope, priorities, milestones, dependencies and success metrics. Conduct brand audits and gap assessments across the brand touchpoints. Develop phased implementation roadmaps balancing customer impact, cost and operational considerations.
Establish governance models, decision-making frameworks and executive reporting processes. Global Program Management Manage large-scale, cross-functional brand migration effort in local market from planning through completion. Coordinate local stakeholders to ensure consistent execution. Identify and mitigate project risks, resource constraints and business continuity challenges. Track implementation progress and provide regular updates to senior leadership.
Manage migration budgets, vendor relationships and implementation schedules. Brand Identity Implementation Develop required brand standards and templates for key applications such as fleet, marketing collateral, uniforms and more Ensure adherence to brand standards and migration messaging frameworks and visual identity standards. Partner with creative, communications, digital, marketing and business teams to align on brand templates and standards Maintain quality control and brand compliance throughout the migration process.
Physical Brand Touchpoint Conversion Lead conversion of physical brand assets including: Customer and office signage Service vehicle and fleet branding Tradeshow and event materials Uniforms and apparel Promotional merchandise Coordinate with facilities, procurement, operations and external suppliers to execute the migration efficiently. Digital Brand Transformation Oversee migration of digital assets and experiences including: Websites and microsites Social media channels Digital advertising assets Marketing automation platforms Customer portals Email templates and signatures Digital sales tools Content libraries and asset management systems Partner with Digital Marketing and IT teams to ensure seamless customer experiences during migration.
Sales & Customer Enablement Lead the migration of customer-facing sales and marketing materials. Develop migration communication plans for customers, partners and distributors. Ensure continuity of customer engagement and market presence during transition periods. Create sales enablement resources, FAQs and training materials to support field teams. Partner with Commercial and Product Marketing teams to align messaging and market positioning.
Stakeholder Engagement & Change Management Build alignment across senior leadership and key stakeholder groups. Collaborate with employee communications lead to develop comprehensive change management programs. Train and educate stakeholders on new brand standards,