Manager, Circulation

About us Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture.

With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life. About the role The Manager, Circulation is responsible for developing and executing Talbots' print circulation strategy across catalogs and direct mail programs to drive customer engagement, sales, profitability, and customer file growth. This role leads the planning, execution, and optimization of all circulation activity, ensuring the right customers receive the right marketing communications at the right time while maximizing return on marketing investment.

The Manager is the primary business owner for circulation strategy, customer selection, print contact planning, and print performance analysis. Working closely with Analytics & Customer Data, Planning, Merchandising, Finance, Creative, and external circulation partners, the role develops data-driven recommendations for targeting, segmentation, testing, and circulation optimization, and leads the strategic evolution of the print program as customer behavior and business objectives shift.

The impact you can have Circulation Strategy & Planning Develop and execute seasonal and annual circulation strategies for catalog and direct mail programs to achieve sales, profitability, and customer file growth objectives. Create and manage customer contact strategy for print marketing, balancing customer engagement, productivity, and marketing expense. Partner with Analytics & Customer Data on customer segmentation, circulation modelling, audience selection, and targeting strategy.

Partner with the Director, CRM & Loyalty to ensure print contact planning is coordinated with loyalty and credit member treatment, so total contact load across channels is managed at the customer level. Establish circulation forecasts, performance expectations, and measurement frameworks to evaluate results and optimize investment. Lead the strategic evolution of print marketing through ongoing testing, innovation, and analysis.

Catalog & Direct Mail Management Own circulation planning and execution for all catalog and direct mail campaigns, from strategy through deployment and post-campaign analysis. Partner with Merchandising, Planning, and Creative to influence catalog direction, pagination strategy, product exposure, format recommendations, and in-season circulation tactics. Develop customer selection strategies that maximize response, revenue, profitability, and retention.

Evaluate circulation trends and customer behavior to recommend frequency, audience sizing, prospecting opportunities, and circulation allocation. Identify opportunities to improve targeting and increase circulation efficiency through data-driven insight. Analytics & Optimization Analyze circulation performance and customer response trends to identify revenue growth and cost efficiency opportunities.

Partner with Analytics to develop and interpret customer models, segmentation strategies, test results, and circulation productivity metrics. Lead testing strategy across audience selection, circulation levels, format, versioning, and contact frequency. Translate complex analytical findings into actionable business recommendations for senior leadership. Monitor marketing KPIs, campaign performance, customer engagement, and return on investment to drive ongoing improvement.

Vendor & Financial Management Serve as primary business owner for circulation and print marketing vendor relationships. Partner with external circulation, data, and print