Marketing Campaign Segment Analyst

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Responsible for supporting marketing campaign initiatives that gather and integrate campaign requirements, data, and business needs to drive effective marketing strategies across the organization. Working hands-on in Adobe Customer Data Platform (CDP), the Marketing Campaign Segment Analyst is responsible for developing audience segments utilizing the CDP for use across multiple marketing channels.

Collaborates with internal and external partners to develop, execute, and monitor marketing campaigns. Presents campaign data and analysis in a clear and concise manner, enabling stakeholders to make informed, data-driven decisions. Recommends adjustments, and ensures all campaign activities, data usage, and results comply with company standards. Requires the ability to work independently with strong analytical, communication, and project management skills.

Key Areas of Responsibility Own audience segment creation and management for multi-channel marketing initiatives. Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc. Interpret business needs into detailed campaign and analytic requirements Build and execute marketing campaigns   and   audience segments   start to finish Interface closely with various product and marketing teams for project management and scheduling Collaborate with internal and external partners Coordinate campaign deliverables to internal and/or external end users Engage with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign   Basic Qualifications Bachelor's degree in a related field, or equivalent work experience Five to seven years of statistical and/or data analytics experience   Preferred Skills/Experience 5+ years of Database Marketing Campaign Operations, Marketing Analytics or related field Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.

Experience with a Campaign Data Platform (CDP) (preferably Adobe)  Cloud tool experience such as: Azure, Synapse, Databricks, Python, SQL   a plus   Location Expectations This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our  disability accommodations for applicants .

Benefits:   Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status h