Job at a glance
Job Description Summary As the Marketing Communications Manager, Contrast Media, you will lead integrated marketing communications strategy for GE HealthCare's Contrast Media portfolio, driving awareness, adoption, and commercial growth through compelling content, omnichannel campaigns, and customer engagement programs. Partner cross-functionally with product marketing, sales, digital marketing, medical affairs, regulatory, and legal to deliver customer-focused communications while managing the regulatory approval process for all promotional materials.
Ideal for a highly collaborative, detail-oriented marketing professional with strong project management skills and healthcare/pharmaceutical industry experience. Job Description Job Description Summary The Marketing Communications Manager, Contrast Media Portfolio, is responsible for developing and executing integrated marketing communications strategies that drive awareness, adoption, customer engagement, and commercial growth across the Contrast Media portfolio.
This role partners closely with Product Marketing (i.e. Brand Managers), Clinical Marketing, Sales, Digital Marketing, Medical Affairs, Regulatory, Legal, and external agencies to deliver compelling, customer-focused communications that support business objectives throughout the customer journey. The Marketing Communications Manager serves as the strategic lead for content development, campaign execution, omnichannel communications, sales enablement, event promotion, and marketing operations while ensuring all materials meet regulatory and compliance requirements.
The ideal candidate is highly collaborative with strong project management skills, a passion for storytelling, and experience leading complex, cross-functional initiatives in a regulated healthcare environment. Key Responsibilities: Marketing communications & strategy: Develop and lead integrated marketing communications strategies that align business objectives, drive portfolio growth, and strengthen customer engagement across the Contrast Media portfolio.
Content strategy & creation: Create compelling, customer-focused content and messaging that effectively communicates portfolio value across audiences, channels, and stages of the buyer journey. Campaign management: Plan, execute, and optimize omnichannel marketing campaigns that increase awareness, generate demand, and support commercial objectives. Coordinate with Director of Marketing Communications and Brand to manage the content calendar and tactic flowchart documents.
Brand standards & content review: Ensure all marketing communications and materials align with GE HealthCare brand guidelines, applying strong attention to detail to write, edit, review, and proof content for accuracy, consistency, and quality. Sales enablement & commercial support: Develop strategic marketing tools, resources, and communications that enhance sales effectiveness and support customer decision-making.
Events, webinars & customer engagement: Lead the promotion and execution of customer engagement programs, including events, webinars, and educational initiatives that strengthen customer relationships and market presence. APR ownership and management: Ensure all marketing communications comply with regulatory, legal, and medical company requirements through effective management of approval processes and promotional review workflows.
This role will also manage updating and maintaining the claims matrix document. Cross functional leadership: Partner across Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams to align priorities, drive execution, and deliver impactful business outcomes. Measurement & optimization : Leverage performance data and customer insights to evaluate effectiveness, guide decision-making, and continuously improve marketing outcomes.
Agency & vendor management : Manage agency and vendor relationships to ensure high-quality, cost-effect