Omnichannel Orchestration Manager

Job title : Omnichannel Orchestration Manager Location: Bogota, Colombia Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? About the role The NA Omnichannel Orchestration Manager role is accountable for overseeing the team and key processes that transform customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement.

The manager will be the brands’ partner in getting the right message to the right customer via the right channels at the right time. Main responsibilities: Serve as brand team liaison for greater GTMC OC team, ensuring single point of accountability and coordination of all Omnichannel activities Execute on the design of an effective campaign orchestration process, ensuring brand requirements are met, and ensuring effective change management Collaborate on pull through of customer engagement plans into a comprehensive, analytics-driven omnichannel campaign Collaborate with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives Work with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts Deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey Collaborate with key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities.

Collaborate with global colleagues on the pull through of derivative content Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes Collaborate with GTMC Omnichannel Enablement Leads and Transformation Capabilities Lead on the configuration/setup of journeys that integrate Personal and Non-Personal tactics (e.g. Veeva, Salesforce Marketing Cloud) via Turing as an orchestration engine.

Provide campaign metrics post launch working with the Analytics team to help inform business impact of omnichannel campaign. About you Experience : 8+ years of experience in project management, program management, or operations. 5+ years of experience in pharmaceuticals, life sciences, or healthcare industries required. 5+ years of experience with omnichannel or digital marketing execution required, experience with SFMC (Salesforc