Senior Social Media Specialist

ABOUT THE ROLE  Owned & Paid Social Media Performance,   play   an important role   in our marketing mix and   has   an increasing importance to our   Direct-to-consumer   strategy. Our Social Media Accounts experienced high   growth   and our goal is to consistently improve our performance as well as our brand awareness on the most relevant social media channels. Dyson is about better ideas and better technologies, as the Social Media   Specialist   you will closely work together with the   Owned   Social Media   Specialist   and the Media Managers to play a supportive role in executing the plans, monitoring activity and implementing new ways of working that reflect the growth ambition for Dyson to succeed.

This role offers   a great opportunity   to further your career in a company driven by technology and innovation. You will help define the future of Social at Dyson, working with cross-functional teams as they develop their social   expertise   and working closely with   the Global Media and Creative Teams , informing   global   strategies. KEY ACCOUNTABILITIES       Content Management   Support as   the first point of contact for asset and content management for paid social media activities , ensuring assets are collected, organized, quality- checked   and shared with relevant stakeholders on time.

Reporting   Prepare daily,   weekly   and monthly performance reports against agreed KPIs, highlighting key learnings, flagging potential   issues   and sharing first recommendations to improve performance and ways of working. Paid   Social   Media   Support the planning,   coordination   and execution of paid social media activities across relevant platforms, ensuring campaigns are set up according to agreed plans,   timings   and brand guidelines.

Work cross-functionally with internal teams and external partners to support smooth campaign delivery, including   briefing , follow-ups, timelines, asset   checks   and status updates. Localize and execute global social media campaigns for   the   DACH   market , working collaboratively with   Global   team , the   Creative   team   and internal stakeholders   to ensure content is locally relevant,   accurate   and aligned with Dyson standards.

Monitor live campaign activity and social media trends, escalating observations, risks or opportunities to the Owned Social Media Manager and Media Managers where relevant. Contribute to continuous improvements in campaign processes, content   workflows   and platform best practices by bringing a hands-on,   curious   and detail-oriented approach. ABOUT YOU  Experience & Education   1-2 years of relevant experience with social media or online marketing    A relevant bachelor’s degree from a reputable University is preferred including Marketing, Business Administration, Management etc.

Strong understanding of social media landscape and current trends in social media and online marketing   Strong understanding of Social Media Platforms and Content Creation for these Platforms ( mainly IG   and TikTok)   Familiar with Social Publishing and Social Listening tools   Fluent in English and German   Hands-on mentality, dynamic and collaborative personality, interest of working in a fast paced and continuously changing environment       Mindset   Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen   Strives in a fast paced & dynamic environment   A strong   team   player   An achiever, motivated by breaking new grounds and creating a business from scratch       Skills and   competencies :   Strong verbal communications skills   a nd stakeholder management   Social Media Acumen and I nterest    Strong written skills: ability to write concise, engaging and when   appropriate witty   copy.

Ability to work in a fast-paced office where priorities can change   frequently     A mature approach and outlook and an ability to work independently    A strong team   play