Vice President, Analytics, Ruder Finn

Ruder Finn is seeking a Vice President of Analytics to join its award-winning TechLab team. This role will serve as a senior strategic partner to clients and internal teams, connecting paid media strategy, platform performance, campaign optimization, data analytics and measurement across integrated marketing programs. The position works closely with teams across the U.S. and India in a highly collaborative, fast-paced environment focused on innovation, AI, emerging technologies, and integrated marketing performance.

The ideal candidate brings strong strategic thinking capabilities and deep experience in paid media analytics, performance marketing, digital measurement, or marketing analytics, ideally within an agency or in-house media environment. They should be highly skilled in translating complex paid media and campaign data into actionable insights and compelling narratives, with experience spanning platform analytics, audience intelligence, attribution, incrementality, and cross-channel measurement.

This leader will establish reporting frameworks, measurement standards, and governance practices that drive consistency and scalability across client programs while advancing automated reporting solutions that reduce reliance on manual reporting. This role is both strategic and hands-on, supporting major client accounts while contributing to the agency’s broader AI and technology initiatives. It is an opportunity to help shape the future of performance measurement within a growing, technology-forward organization.

Key Responsibilities Lead paid media analytics and measurement across integrated marketing programs, connecting media activity to client business objectives and KPIs. Develop paid media and integrated measurement frameworks, including objectives, KPIs, benchmarks, leading and lagging indicators, reporting requirements, optimization triggers and recommended methodologies. Provide strategic counsel to clients and internal teams through data-driven insights, analytics expertise and integrated measurement strategies.

Analyze performance across paid social, search, programmatic, OOH/DOOH, and emerging digital channels, delivering actionable insights and optimization recommendations tied to client business objectives. Evaluate campaign performance across platforms such as Meta, TikTok, LinkedIn, X, Google Ads, Programmatic DSPs, GA4 and other relevant paid media and analytics tools. Partner with paid media, communications, creative and strategy teams to develop audience strategies, testing plans, optimization approaches and cross-channel measurement programs.

Work with large and complex data sets from paid media platforms, ad servers, web analytics, CRM systems, social listening tools, surveys and other sources. Translate complex data and analysis into clear insights, compelling narratives and actionable recommendations for senior clients and internal stakeholders. Build and maintain executive-ready dashboards using Tableau, Microsoft Power BI and/or Looker Studio/Data Studio, and create client-facing reports across paid, earned, owned and shared channels.

Establish standardized reporting frameworks, KPI definitions, data governance practices, naming conventions and quality assurance processes across client programs. Develop automated or semi-automated reporting solutions that improve efficiency, accuracy, consistency and scalability while reducing manual reporting and improving decision-making. Serve as a senior client advisor and contribute to proposals, pitches, scopes of work and the continued development of Ruder Finn’s paid media and analytics offerings.

Stay informed on emerging analytics, AI and automation technologies; recommend tools and platforms that enhance agency capabilities. Lead, mentor and develop analytics talent, sharing best practices and supporting agency-wide training and capability building. Qualifications Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or a relat