Paid Media Manager, Search Engine Marketing (SEM)

At 1-800-FLOWERS.COM, Inc. , we're passionate about helping people connect, celebrate, and express themselves through our family of iconic brands. As we continue to grow, we're investing in data, technology, artificial intelligence (AI), and performance marketing to create exceptional customer experiences and drive meaningful business results. We're seeking an experienced and results-driven Paid Media Manager, Search Engine Marketing (SEM) to join our growing performance marketing team.

In this role, you'll play a critical part in developing, managing, and optimizing paid search campaigns across multiple brands. You'll combine strategic thinking with hands-on campaign management to drive customer acquisition, maximize return on advertising spend, and identify new opportunities for growth. Reporting to the Senior Director of Search Engine Marketing, you'll collaborate with cross-functional teams across Marketing, Analytics, Technology, Product, and Finance to help shape our paid search strategy.

If you're passionate about digital marketing, thrive in a data-driven environment, and enjoy turning insights into measurable results, we'd love to hear from you! What You'll Do Paid Search Strategy & Execution: Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Dynamic Search Ads, and remarketing. Campaign Performance & Optimization: Monitor campaign performance and implement strategies to improve return on ad spend (ROAS), conversions, customer acquisition, and overall marketing efficiency.

Budget Management: Oversee paid search budgets, develop performance forecasts, and strategically allocate advertising investments to maximize revenue and growth. Bidding & Audience Strategies: Develop and refine manual and automated bidding strategies, audience targeting, and campaign segmentation to improve performance. Data Analysis & Reporting: Analyze key performance indicators, including ROAS, ROI, CPA, CTR, conversion rates, revenue, and impression share, to identify trends and actionable insights.

Testing & Innovation: Develop and execute testing strategies across ad copy, bidding approaches, audiences, landing pages, and emerging advertising capabilities. Cross-Functional Collaboration: Partner with Analytics, Data Science, Product, Development, and Technology teams to enhance conversion tracking, attribution, audience integration, and campaign effectiveness. Automation & AI: Leverage automation, AI-powered tools, and advanced campaign management technologies to streamline processes and improve performance.

Strategic Recommendations: Communicate campaign results, performance insights, and growth opportunities to leadership and key stakeholders.