Job at a glance
Develop and adapt short and long-term sales strategies to achieve revenue goals, improve client service, and respond to changes in the marketplace. Recruit, develop, train, and motivate salespeople; build a collaborative culture with clear expectations and individual accountability. Work alongside account managers to identify business needs and develop integrated marketing solutions. Collaborate with the sales management team on sales procedures, pricing and programs that maximize revenue.
Help Account Managers Find, Renew and Grow revenue. Join Account Managers on in person and video meetings with clients and prospective clients. Provide regular coaching, constructive feedback, and training to improve prospecting, client discovery, presentations, closing, and account growth. Use CRM and sales reporting systems consistently to manage account assignments. Help Account Managers monitor budget performance and develop action plans when results fall short.
Lead client meetings and major presentations; build meaningful relationships with key customers and support new-business development. Develop integrated marketing programs across our brands, connecting radio, digital, federal marketing and event capabilities to the client’s objectives and customer journey. Participate in weekly sales meetings by sharing relevant product, community, audience, and market information with the sales team.
Identify and recruit talent to help grow the sales team. Partner with Sales Management team on budgets, account distribution, compensation plans, and rate, inventory, and yield management within assigned responsibilities. Coordinate with digital, creative, production, and client-service teams to support effective execution and strong client relationships. Work with the sales and finance teams to address collections and maintain account payment performance in line with company expectations.
Perform other duties as assigned.